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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner Paperback – December 5, 2001

ISBN-13: 978-0470433942 ISBN-10: 0470433949 Edition: 1st
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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner + Million Dollar Consulting + Getting Started in Consulting
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Editorial Reviews

Review

"He goes on to offer a wide variety of tips, supplemented by vignettes, in an effort that shows scribe craftsmanship better than that of most business books." (Sacramento Business Journal, 12/14/01) --This text refers to an out of print or unavailable edition of this title.

Review

"Alan Weiss's new book, How to Establish a Unique Brand in the Consulting Profession, is another in his marvelous series designed to help establish successful consulting practices. As a member of our visiting graduate faculty in the College of Business, Alan's seminars are among our most popular because they combine sound theory with good practice. I wish all the consultants we hire would take to heart his sound advice"
—Robert L. Carothers, president, The University of Rhode Island

"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
—William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

"Alan provides practical advice on how to build a brand from someone who's done it over and over again. He provides useful guides for practitioners to successfully create their own brand. It's a refreshing and stimulating read with high payoff for those who take his advice and then deliver!"
—Marilyn Martiny, Hewlett-Packard Company

--This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 224 pages
  • Publisher: Pfeiffer; 1 edition (December 5, 2001)
  • Language: English
  • ISBN-10: 0470433949
  • ISBN-13: 978-0470433942
  • Product Dimensions: 7.5 x 0.5 x 9.2 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,764,928 in Books (See Top 100 in Books)

More About the Author

Alan Weiss: Biographical Sketch

Alan Weiss is one of those rare people who can say he is a consultant, speaker and author and mean it. His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times, and over 400 other leading organizations. He serves on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, and the Newport International Film Festival.
His speaking typically includes 30 keynotes a year at major conferences, and he has been a visiting faculty member at Case Western Reserve University, Boston College, Tufts, St. John's, the University of Illinois, the Institute of Management Studies, and the University of Georgia Graduate School of Business. He has held an appointment as adjunct professor in the Graduate School of Business at the University of Rhode Island where he taught courses on advanced management and consulting skills. He holds the record for selling out the highest priced workshop (on entrepreneurialism) in the 21-year history of New York City's Learning Annex. His Ph.D. is in psychology and he is a member of the American Psychological Society, the American Counseling Association, Division 13 of the American Psychological Association, and the Society for Personality and Social Psychology. He was recently appointed to the Board of Governors of Harvard University's Center for Mental Illness and the Media. He has keynoted for the American Psychological Association on two occasions.
He is a 2006 inductee into the Professional Speaking Hall of Fame' and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world
His prolific publishing includes over 500 articles and 25 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His newest is The Million Dollar Consulting' Toolkit. His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into German, Italian, Arabic, Spanish, Russian, and Chinese.


He is interviewed and quoted frequently in the media, and is an active member of the American Federation of Television and Radio Artists. His career has taken him to 54 countries and 49 states. (He is afraid to go to North Dakota.) Success Magazine has cited him in an editorial devoted to his work as 'a worldwide expert in executive education.' The New York Post calls him 'one of the most highly regarded independent consultants in America.' He is the winner of the prestigious Axiem Award for Excellence in Audio Presentation.
In 2006 he was presented with the Lifetime Achievement Award of the American Press Institute, the first-ever for a non-journalist, and one of only seven awarded in the 60-year history of the association.
He has coached the former and present Miss Rhode Island/Miss America candidates in interviewing skills.
He once appeared on the popular American TV game show Jeopardy, where he lost badly in the first round to a dancing waiter from Iowa.


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Most Helpful Customer Reviews

32 of 34 people found the following review helpful By Richard F. Gerson on November 13, 2001
Format: Hardcover
As an experienced consultant who specializes in marketing and developing brands for clients (companies and independent consultants), as well as an author of marketing books, I was very pleased with Alan's book. He covers all the bases that anyone who wants to market themselves and build a consulting brand should cover. His points about establishing separate brands or positionings for each area you work in is an excellent one. Too many consultants think that they have only one brand and this book convinces you that you can have several. Alan also talks about his marketing gravity concept, which every consultant should employ. Everyone who consults should read this book as well as the entire series he is creating. If you are successful as a consultant, or want to be successful, or want to continue to be successful, follow Alan's advice. You'll be glad you did.
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16 of 17 people found the following review helpful By Geoffrey Kelly on February 24, 2002
Format: Hardcover
More fantastic consulting practice advice from Alan Weiss.
Eight months into building my leadership influence consulting practice, Mr Weiss has given me the gift of branding. He has shown me how to build the "gravity" to draw prospects to me, how to get more specific about the value I offer to clients, and what actions I need to take now to build the brand that will build my business.
I have seen some of these elements before, but this book wraps it all up in a neat template for action, and it has got me moving. I keep this book on my desk, not my shelf.
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30 of 35 people found the following review helpful By Paul B. Evans on November 26, 2001
Format: Hardcover Verified Purchase
Once again Alan Weiss topples typical thinking and challenges readers with critical thinking. The most powerful concept in the book is the power of branding leverage. A majority of consultants busy themselves with input methods that allow them to feel productive, but the output of their practice does not match. Alan shows how to rake in business through branding, plus how to keep it flowing with minimal effort and maximum return. For those who may feel overwhelmed by all the options, he includes a quick start guide that shortcuts the "Where do I start?" trap. Following these principles will put value in the lives of your clients, secure your reputation in a field without regulation, and provide multiple streams for turning your expertise into wealth.
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12 of 13 people found the following review helpful By A Customer on February 19, 2004
Format: Hardcover
This terrific book covers ground I haven't seen elsewhere in the consulting field, including: umbrella brands, brand equity, establishing your name as the brand, tying-in products, using the media, and a great deal more. There is one reviewer who has posted the identical, negative review in all of Dr. Weiss's books: they are "repeats" of his classic "Million Dollar Consulting." There is no way this lengthy explanation of branding receives more than cursory mention in "Million Dollar Consulting," as good as that book may be. I doubt the negative review is based on actual reading of the book. For consultants who are rushing from "fire to fire," this is a great resource to slow us down and tackle the longer-term marketing which will result in business pursuing us rather than the other way around. There is nothing revolutionary here, just solid, pragmatic advice to use tomorrow.
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16 of 19 people found the following review helpful By John E. Lincoln VINE VOICE on December 31, 2001
Format: Hardcover Verified Purchase
As a full-time practicing consultant to FDA-regulated industries for the past 5+ years, I enjoy and benefit from all of Weiss' books. 'Tho much of the information is repeated, it still serves to motivate. And, if each reading causes me to initiate only one more new (to me) technique, it is money and time well spent. Consulting tends to be a somewhat lonely profession, and part of my support group are books such as this. If you agree w/ such benefits, then I recommend this (and his others) heartily.
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