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Most Helpful Customer Reviews
13 of 14 people found the following review helpful:
4.0 out of 5 stars
How Josephine Esther became the Queen of Cosmetics,
By
This review is from: Estee: A Success Story (Hardcover)
Like the Empress and Queen who names she bears, Estee Lauder (born Josephine Esther Menzter) reigns supreme with a firm and strong hand. Her rise from unknown to Queen of Cosmetics is told in a lively fashion with her youthful fascination with beauty to her first forays in beauty salons to her acceptance by the major department stores. It seems that through the sheer force of her personality and handful of potions, Estee Lauder would convert even the most stubborn persons to ardent Estee Lauder devotees wether it was in rhe beauty salon, office or evalator.A favorite story is Estee slipping off her heels after an extremely busy sales day at a department store and going over the accounts. Realizing she is two dollars short of her $1000 sales goal and with a few moments before the store officially closes, Estee slips back on her shoes and springs into action, selling enough product to bring her total day's sales to the desired $1000. One shortcoming of the book is Estee Lauder's decision to not give dates of events unless absolutely necessary. We know when Youth Dew is introduced and the official founding of Estee Lauder but otherwise Estee remains mum. She does mention in the introduction to the book the debate over her age but does not settle the matter one way or another. One can understand her desire to be an ageless woman. The image of a cosmetics queen is one of eternal youth and beauty. Her fellow Cosmetic Queen Mary Kay Ash also did a little dance around her true age with her memoirs. For the Estee Lauder devotee or even a student of fashion and cosmetics "Estee: A Success Story" is a must read.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent,
Amazon Verified Purchase(What's this?)
This review is from: Estee: A Success Story (Hardcover)
Wonderful book. How could it be anything BUT!!! This book covers where she came from, where she ended up, what motivated her & how she motivated others..WOW. She was an exceptional lady & worked hard for where she went in life. I learned so much & was able to share during the yrs. I worked at the Lauder cosmetic counter. The pictures are beautiful & opened up a whole new vision of who this woman really was. I keep it by my bedside so I remember who I aspire to be like. I just wish someone would make a MOVIE!!
5.0 out of 5 stars
A keepsake book,
By Kristina Dietz (PEQUOT LAKES, MN, US) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Estee: A Success Story (Hardcover)
I am very happy with the quality of the condition of this book. I was pleasantly surprised because I did not pay much for it. As an ABA with the Estee Lauder Minneapolis team, I have shared this book with other makeup artists.
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