Estrategias digitales para dominar el mercado (Spanish Edition) [Illustrated] [Paperback]

Larry Downes (Author), Chunka Mui (Author)

Book Description

Publication Date: October 15, 1999

Medidas 22x15.1x1.4cm; Ttulo original Unleashing the Killer App Traduccin:Adriana Oklander.

Editorial Reviews

About the Author

LARRY DOWNES.Es consultor,disertante y autor,es profesor de leyes en la Universidad Northwestern y miembro visitante de Diamond Exchange,un foro de aprendizaje para ejecutivos que reune a directivos superiores con los principales expertos en estrategia,tecnologa y aprendizaje.

CHUNKA MUI.Es socio de Diamond Technology Partners,director de Diamond Exchange y editor ejecutivo de la revista Context.

Product Details

• Paperback: 303 pages
• Publisher: Ediciones Granica, S.A.; illustrated edition edition (October 15, 1999)
• Language: Spanish
• ISBN-10: 9506412901
• ISBN-13: 978-9506412906
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #10,254,121 in Books (See Top 100 in Books)

More About the Author

Chunka Mui is the managing director of the Devil's Advocate Group, a consulting group that helps management, boards of directors, and investors stress test their innovation strategies. He lectures and consults widely on business strategy and innovation.

Chunka was born in Hong Kong, grew up on the south side of Chicago, and honed both his love of technology and inquisitive nature at MIT. He is the coauthor of two books and numerous articles. His first book, "Unleashing the Killer App: Digital Strategies for Market Dominance" (Harvard Business School Press, 1998), was a widely acclaimed best seller. In 2005, The Wall Street Journal named it one of the five best books on business and the Internet. His second book, "Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years" (Portfolio, 2008), was named the best business book of 2008 by The Globe and Mail. Inc. magazine also recognized it as one of the best books of 2008. Chunka has published articles in numerous magazines and journals, including Harvard Business Review, Chief Executive, and Directors and Boards. He is also a regular contributor at Forbes.com.

In addition to leading the Devil's Advocate Group, Chunka is on the technology advisory board of Morningstar and the board of directors of Viewpoints Research Institute. Chunka was previously a managing partner and chief innovation officer at Diamond Management and Technology Consultants (now PWC Diamond Advisory Services). Prior to Diamond, he cofounded and directed Vanguard (now TTI Vanguard), an emerging technology research program at CSC Index, where he was a vice president. Chunka holds a B.S. in computer science and engineering from MIT.