Ethnic Cultures of the World: A Statistical Reference (Cross-Cultural Statistical Encyclopedia of the World) [Hardcover]

Philip Parker (Author)

Book Description

Publication Date: February 28, 1997 | ISBN-10: 0313297673 | ISBN-13: 978-0313297670

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Editorial Reviews

Review

?You can never be too rich, too fit--or in today's global marketplace, too well-informed. As any harried executive can attest, one company's ignorance is its competitor's edge. Well, better add this to the office library: a new four-volume reference set that uses statistics to recast the world into linguistic, religious, ethnic and national modes...the books make for gripping reading. An ordinary market study may never again suffice....Included in each volume of the encyclopedia is a treatise on Mr. Parker's notion of physio-economics. He asserts that people spend 80% of their incomes to satisfy physiological needs related to climate, topography, and other natural forces. These intrinsic realities--say, living in a rainy climate or on a mountain top--drive not only world consumption patterns but also an inclination to work and earn money....To understand such demand nuances, Mr. Parker argues, is to unlock the secret of today's global marketplace.?-The Wall Street Journal Europe

Book Description

Quantitative comparisons, including some 120,000 statistics, focus on over 400 of the world's ethnic groups and the impact each has upon such factors as economic development, demographic behavior, and general business policies.

Product Details

• Hardcover: 424 pages
• Publisher: Greenwood (February 28, 1997)
• Language: English
• ISBN-10: 0313297673
• ISBN-13: 978-0313297670
• Product Dimensions: 9.6 x 6.5 x 1.4 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,788,501 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.