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Established in 1986, etnies is the first skateboarder-owned and skateboarder-operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world-class team of skateboarding, surfing, snowboarding, moto-x, and BMX athletes and continues its dedication by giving back to each of these communities.