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Etsy 101: Sell Your Crafts on Etsy, the DIY Marketplace for Handmade, Vintage and Crafting Supplies Paperback – January 16, 2012

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Editorial Reviews

From the Author

Step away from the craft fair. Set up shop on Etsy, the world market for art, design and home decor! 
.
Hi, I'm Steve Weber, publisher of Kindle Buffet, a daily list of free and discounted Kindle books. You can get a free subscription at KindleBuffet.com.  After you buy this book, head over to the Buffet and chow down!
.
For artists, crafters, designers, and vintage resellers, it's a revolution. Never before has it been so easy to open a storefront that will reach millions of paying customers--with no up-front investment--online, in an afternoon!
.
Learn how thousands of Etsians, young and old, have launched their business on a shoestring, usually part-time at home. See how to sell items quickly, earn money, and have fun doing it.
.
Discover the new twist on good old-fashioned word-of-mouth advertising made possible online, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required.
.
With tips to work smarter, you'll have more time to spend doing what you love: creating, finding new treasures, and belonging to a community of like-minded, independent artisans.
.
-- Read easy-to-follow guides for registering on Etsy.com and selling your handmade items, vintage finds, or crafting supplies.

-- Instantly supplement your brick-and-mortar store sales with an online sales outlet in the world's biggest and best-known artists' marketplace.

-- See examples and insider tips from dozens of Etsy's top sellers.

-- Learn to create an online shop and market your own brand.

-- See how to describe and photograph your items like a consummate professional.

-- Learn how to price your items to maximize your sales and fatten your profits.

-- Learn how to process your Etsy payments and avoid scams.

-- Get tax deductions for your home studio or office, and travel expenses.

-- License your designs to extend your reach and earn more.

-- Automate your administrative chores with Etsy apps.

-- Learn to use keywords to drive visitors to your Etsy shop.

-- Generate word of mouth and "free" advertising, and see why paid advertising is usually a waste of money.

-- Take your business to the next level by attracting wholesalers and retailers.

INTRODUCTION

HOW WE GOT HERE

THE GENIUS OF ETSY

WHAT'S ALLOWED ON ETSY

PROHIBITED ON ETSY


SELLER PROFILE: INEDIBLE JEWELRY


REGISTER AND SHOP AT ETSY

Your Etsy avatar.

DRAW YOUR PRIVACY BOUNDARIES

SET YOUR REACH WITH 'REGION PREFERENCE'

Language preference.

GO ON A SHOPPING SPREE

Let's buy something.

ADDING ITEMS TO YOUR CART

Add Order Details.

Payment method.

PAYMENT AND SHIPPING VIA PAYPAL

Credit cards.

Checks, money orders and other payment methods.

Bank transfers.

Submit your order.

ETSY CONVERSATIONS (CONVOS)

LEAVING FEEDBACK

ETSY REGRETS? KISS AND MAKE UP

DELETION OF INAPPROPRIATE FEEDBACK

COUPON AND DISCOUNT CODES

Percent Discount

Free shipping

SHIPPING TO A FOREIGN COUNTRY

Shipping to multiple locations.

REPORTING NONDELIVERY OF AN ORDER

REPORT A PROBLEM WITH AN ITEM YOU RECEIVED

FLAGGING INAPPROPRIATE LISTINGS

REVISING YOUR ACCOUNT INFORMATION



SELLER PROFILE: WOOLY BABY



OPEN FOR BUSINESS!



IDENTIFY YOURSELF ON ETSY

WHAT'S IN A NAME?

PRIVACY AND USING YOUR REAL NAME

Changing your Etsy avatar

SHOP ANNOUNCEMENT

Message to Buyers

BEEF UP YOUR PROFILE

ADD A BANNER TO YOUR SHOP

TWEAK YOUR SHOP TITLE

STATE YOUR SHOP POLICIES

OTHER POLICY DETAILS TO CONSIDER

EXAMPLE OF A GOOD SHOP POLICY

PRICING YOUR ITEMS

Average market price.

FIGURE YOUR COSTS LIKE A PRO

Tiered pricing.

Loss leaders.

DON'T BE CHEAP, YOU'RE WORTH IT

From the Back Cover

INTRODUCTION
  • HOW WE GOT HERE
  • THE GENIUS OF ETSY
  • WHAT'S ALLOWED ON ETSY
  • PROHIBITED ON ETSY
SELLER PROFILE: INEDIBLE JEWELRY

REGISTER AND SHOP AT ETSY
  • Your Etsy avatar.
  • DRAW YOUR PRIVACY BOUNDARIES
  • SET YOUR REACH WITH 'REGION PREFERENCE'
  • Language preference.
  • GO ON A SHOPPING SPREE
  • Let's buy something.
  • ADDING ITEMS TO YOUR CART
  • Add Order Details.
  • Payment method.
  • PAYMENT AND SHIPPING VIA PAYPAL
  • Credit cards.
  • Checks, money orders and other payment methods.
  • Bank transfers.
  • Submit your order.
  • ETSY CONVERSATIONS (CONVOS)
  • LEAVING FEEDBACK
  • ETSY REGRETS? KISS AND MAKE UP
  • DELETION OF INAPPROPRIATE FEEDBACK
  • COUPON AND DISCOUNT CODES
  • Percent Discount
  • Free shipping
  • SHIPPING TO A FOREIGN COUNTRY
  • Shipping to multiple locations.
  • REPORTING NONDELIVERY OF AN ORDER
  • REPORT A PROBLEM WITH AN ITEM YOU RECEIVED
  • FLAGGING INAPPROPRIATE LISTINGS
  • REVISING YOUR ACCOUNT INFORMATION
SELLER PROFILE: WOOLY BABY

OPEN FOR BUSINESS!
  • IDENTIFY YOURSELF ON ETSY
  • WHAT'S IN A NAME?
  • PRIVACY AND USING YOUR REAL NAME
  • Changing your Etsy avatar
  • SHOP ANNOUNCEMENT
  • Message to Buyers
  • BEEF UP YOUR PROFILE
  • ADD A BANNER TO YOUR SHOP
  • TWEAK YOUR SHOP TITLE
  • STATE YOUR SHOP POLICIES
  • OTHER POLICY DETAILS TO CONSIDER
  • EXAMPLE OF A GOOD SHOP POLICY
  • PRICING YOUR ITEMS
  • Average market price.
  • FIGURE YOUR COSTS LIKE A PRO
  • Tiered pricing.
  • Loss leaders.
  • DON'T BE CHEAP, YOU'RE WORTH IT
  • CHOOSE YOUR ACCEPTED FORMS OF PAYMENT
  • SPOTTING SCAMS ON ETSY
  • OPERATE A COLLECTIVE SHOP
  • SELLER PROFILE: INDULGE YOUR SHELF
  • CREATE AND EDIT YOUR LISTINGS
  • LIST AN ITEM
  • 1. Let's list an item for sale.
  • 2. Categorize your item.
  • 3. Add images.
  • 4. Add item information.
  • 5. Provide a description (and more)
  • 5. Tag your listing
  • 6. List Materials.
  • SELLING INFORMATION
  • Price.
  • Quantity.
  • Tax.
  • Shipping Info.
  • PREVIEW AND POST YOUR LISTING
  • Editing listings
  • MADE-TO-ORDER, CUSTOM ITEMS
  • Reserving a listing for a buyer.
  • FIND THE LISTING ID FOR YOUR ITEM
  • COPY YOUR LISTINGS
  • RENEWING YOUR SOLD LISTINGS
  • DEACTIVATE YOUR LISTINGS
  • LISTING EXPIRATIONS
  • DELETE A LISTING

SELLER PROFILE: ANGIE'S SUDS 'N SUCH

PHOTOGRAPH YOUR ITEMS LIKE A PRO

  • HOW TO TAKE GREAT PRODUCT PHOTOS
  • JEWELRY PHOTOGRAPHY WITH A LIGHT TENT
  • ORGANIZE AND MANAGE YOUR SHOP
  • Organize your shop into sections.
  • CHANGE THE ORDER OF YOUR SHOP LISTINGS
  • FEATURE YOUR ITEMS
  • COLLECT PAYMENTS
  • SEND PAYPAL INVOICES DIRECTLY TO BUYERS
  • CANCELING ORDERS OR TRANSACTIONS
  • CANCEL PART OF AN ORDER
  • DOWNLOAD YOUR LISTINGS AND TRANSACTION RECORDS
  • LOCATE ORDERS FROM YOUR SHOP
  • COLLECT SALES TAX
  • AUTOMATE YOUR BUSINESS WITH APPS AND SOFTWARE
  • Betsi.
  • Stitch Labs.
  • CraftLaunch.
  • Etsy for iPhone.
  • Craftopolis.com.
  • TAKE A VACATION
SELLER PROFILE: PURPLE AND LIME

SHIP YOUR TREASURES
  • PROCESSING ORDERS AND SHIPPING
  • Expedited shipping
  • SHIPPING THROUGH PAYPAL
  • SAVE TIME WITH SHIPPING PROFILES
  • Batch shipping tool
  • Combined shipping
  • International and "everywhere else."
  • Conflicts with PayPal invoices
  • Regional Shipping
  • International shipping
  • RESOLVE NONDELIVERY DISPUTES
  • Certificate of mailing
  • SHIPPING SUPPLIES
  • ENCLOSE SOME EXTRAS IN YOUR PACKAGES
  • SELLER PROFILE: ZOU ZOU'S BASEMENT
  • ETSY MARKETING ON A NICKEL (OR LESS)
  • PLUG YOUR ITEMS ON FACEBOOK AND TWITTER
  • PROMOTE YOUR SHOP ON FACEBOOK
  • My Etsy application.
  • TWEET YOUR HORN ON TWITTER
  • OFFER A NEWSLETTER OR BLOG BASED ON YOUR FEED
  • CREATE COUPON CODES
  • Percent Discount
  • Free Shipping
  • Deactivate coupon codes.
  • PUBLICIZE YOUR COUPON CODE
  • GET YOUR ITEMS ON GOOGLE PRODUCT SEARCH
  • TWEAKING YOUR LISTINGS FOR GOOGLE
  • Deal directly with Google.
SELLER PROFILE: METALICIOUS

FIND AND SELL VINTAGE ITEMS
  • HAVING A SEPARATE SHOP FOR VINTAGE
  • DEVELOPING A VINTAGE NICHE
  • DEVELOP SOURCES OF VINTAGE ITEMS
  • Estate sales.
  • Auctions
  • Thrift shops.
  • Classified ads.
  • Craigslist.
  • Freecycle.
  • Garage sales and yard sales.
  • Items on consignment.
  • Library sales.
  • Vintage and handmade.
SELLER PROFILE: NESTLE AND SOAR

MINE THE ETSY COMMUNITY
  • ETSY FORUMS
  • TAPPING THE ETSY COMMUNITY
  • Creating Treasury lists.
  • Moderate comments.
  • Expose your list
  • Share your list
  • Deal with mature content
  • Searching Treasury.
  • DRAW YOUR CIRCLES
  • Deleting members from your circle
  • ACTIVITY FEEDS
  • PRIVACY FOR CIRCLES AND ACTIVITY FEEDS
  • Email notifications
  • Purchase History
  • Favorites
  • BLOCKING
  • FAVORITES AND HEARTS
  • SECRET ADMIRERS
  • ETSY'S 'COLORS' SHOPPING TOOL
  • GIFT IDEAS FOR FACEBOOK FRIENDS
  • PEOPLE SEARCH
  • ETSY TEAMS
  • STARTING YOUR OWN TEAM
  • TEAM DISCUSSION FORUMS
  • USING TEAM TAGS
  • ETSY'S TEAM GRANTS PROGRAM
  • TEAM ACCOUNTS
  • Team shopper accounts.
  • TEAM SHOPS
  • ONLINE LABS AND LIVESTREAM
SELLER PROFILE: VILLA DE LA LEGA

PUT GOOGLE TO WORK FOR YOU
  • SEO ON ETSY: BROWSING VS. SEARCHING
  • FIND MORE KEYWORDS, BETTER KEYWORDS
  • ETSY SHOP STATS
  • SEO FOR THE WEB
  • Shop Title
  • Shop Announcement
  • SHARPEN YOUR SHOP SECTIONS
  • OPTIMIZE YOUR ITEM DESCRIPTIONS
  • BUILDING LINKS TO YOUR ETSY PAGES
  • ETSY MINI
SELLER PROFILE: THE SILVER DIVA

PAYING TO ADVERTISE YOUR ETSY SHOP
  • DISPLAY YOURSELF WITH SHOWCASE
  • ETSY SEARCH ADS
  • GOOGLE ADWORDS
SELLER PROFILE: LIZBETH'S GARDEN

PROTECT YOUR WORK AND MAKE IT LEGAL
  • COPYRIGHT
  • DERIVATIVE WORKS
  • PUBLIC DOMAIN
  • REGISTERING YOUR COPYRIGHT
  • LICENSING YOUR WORK
  • FIRST-SALE DOCTRINE AND 'FAIR USE' DEFENSE
  • REPORTING INTELLECTUAL PROPERTY THEFT ON ETSY
  • GET MORE INFORMATION
  • SELECTING A LEGAL FORM OF BUSINESS
  • Sole proprietorship.
  • *    Partnership.
  • *    Corporation.
  • *    Limited liability company.
  • LOCAL ORDINANCES
  • Sales taxes.
  • Income taxes.
  • Supporting documents.
  • Reporting by online marketplaces.
  • Business use of your home.
  • KEEPING YOUR BOOKS
  • Hiring employees.
  • INSURING YOUR BUSINESS
  • General liability insurance.
  • Product liability insurance.
  • Commercial property insurance.
  • Home-based business insurance.
SELLER PROFILE: ECLECTIC SKEPTIC

STAYING CURRENT WITH ETSY
  • EMAIL NEWSLETTERS
  • ETSY HELP
  • ONLINE LABS
  • ETSY'S FACEBOOK PAGE
  • ETSY'S TWITTER PAGE
  • FORUMS
  • ETSY SUCCESS TEAM
  • SELLER APPS
  • ETSY CRITIQUE TEAMS
SELLER PROFILE: JENNA'S RED RHINO

MIND YOUR MANNERS AND DOS & DON'TS

SELLER PROFILE: CUSTOM HEMP TREASURES

INDEX
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Product Details

  • Paperback: 240 pages
  • Publisher: Weber Books (January 16, 2012)
  • Language: English
  • ISBN-10: 1936560097
  • ISBN-13: 978-1936560097
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #941,216 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Save your Money! Based on Reviews I thought this would be a great book (even though the cover is extremely off-putting) offering info that wasn't already provided by Etsy..what a total disappointment! I read a bit and then realized I had read all the info before..ON THE ETSY SITE..for FREE! Save your money and read The Sellers Handbook on Etsy's site...FOR FREE! And if you have questions, go to their Forum. It's FREE and extremely helpful!
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Format: Paperback
I loved it. The author is an authority when it comes to retail selling online through portal Web sites. He started with eBay, then moved on to Amazon, and now he's tackling Etsy that caters to people who previously sold in a big way through local craft fairs. Etsy enables its artisan shop owners to sell to customers worldwide. It doesn't cost too much to register and use the Etsy site, but don't expect to make a killing in profits either. The book is comprised of the following chapters and also profiles several Etsy shops, too.

1. Introduction
2. Register and shop at Etsy
3. Open for business
4. Create and edit your listings
5. Photograph your items like a pro
6. Organize and manage your shop
7. Ship your treasures
8. Etsy marketing
9. Find and sell vintage items
10. Mine the Etsy community
11. Put Google to work for you
12. Paying to advertise your Etsy shop
13. Protect your work and make it legal
14. Staying current with Etsy
15. Mind your manners and dos and donts

I found the book to be well written and organized. It was definitely an easy read. Probably my only complaint was the way the book's main chapters were interlaced with several profile capsules summarizing current Etsy shop owners. To tell you the truth, I enjoyed reading the profiles more than the main content of the book. I would have enjoyed the book more if the 15 chapters had been presented first as a Part I, and then the 16 profiles were grouped together as the subject material for a Part II. However, I am sure any artisan who wants the skinny on getting into Etsy and making money through it will not complain about the order of the chapters. They will be reading the book with pencil and paper in hand to take notes to help them get everything there is to get from the book. 5 stars!
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By NewDog on December 4, 2012
Format: Kindle Edition
Recently, I've read numerous books on how to sell on Etsy. This book leaves a lot to be desired compared to others. Although the Seller Profiles are good, the rest of the book feels like it has been written by a general business "expert" rather than someone who actually has experienced Etsy, first hand. That being said, there are 3-4 pages in the book that briefly explain the value of protecting your work with copyrights, trademarks, and patents, as well as the differences between them. I you want to read a book from an author who actually sells on Etsy, you'd be far better off with "Crafty Superstar" by Grace Dobush, "How to Make Money Using Etsy" by Timothy Adam, or "Etsy Success" by Kathleen Donovan.
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By Lane on February 13, 2012
Format: Paperback Verified Purchase
I generally do not add reviews, but I felt compelled to do so for this book. On reading the other reviews, I see a general consensus that it is "comprehensive"- and it really is! It's easy to navigate, with the table of contents and the index at the back for quick reference on certain words. I like the profiles from other Etsy users that give examples of a successful shop.

I am new to Etsy and I feel like I can find whatever information I need here, and I think I will be using this book a lot. This book is great!!
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Format: Kindle Edition Verified Purchase
Etsy has become the world's marketplace for handmade and vintage items. It was started by Rob Kalin, an artist and carpenter, in 2005. Mr. Kalin was looking for a place to sell his work online. He found that eBay was not a good fit for crafters and artisans because they seem to favor big sellers of mass-produced items.

Mr. Weber has written a very comprehensive book about how to navigate the Etsy marketplace. The book begins by explaining how to open an account and how to make purchases.

The real value of this book is the precise information that is given on how to open and operate an Etsy shop. Mr. Weber explains what kind of items can be sold in an Etsy shop, how to design the shop, how to list items and how to manage sales and shipping. He also goes into detailed information about how to market your shop with social media, SEO and paid advertising.

Mr. Weber explains the importance of interacting with the Etsy Community. He describes the Etsy forums, Circles and Teams. He features 14 successful Etsy sellers in this book and shares information about how they got started and how they operate and manage their businesses.

The author provides some basic information about copyright, licensing and taxes. The last chapter in the book is "Mind Your Manners and Dos & Don'ts". This section offers advice that will be a great help for buyers and sellers who are new to the site.

I read this book because I am in the process of setting up an Etsy Shop. I have sold on eBay for many years but I agree that Etsy is the best place for "crafty" people.

I was very impressed with the amount of information that this book offers. It is a very useful primer for selling handmade art and crafts online.
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