How do Europeans from various countries behave in business? In order to answer this question, Hill has talked to business people from Europe's trading nations, summing-up his conclusions in this book.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Factual, Funny, Fabulous!!,
By A Customer
This review is from: Euromanagers and Martians (Paperback)
As an Australian in Europe trying to study and work, this book provided me with some fantastic tips on what and what not to do when!! The mix of anecdotes and factual content means that it is very readable and they relaxed style and humour are very refreshing!! For any non-European it is a definate must, whether you are going over to work or to study and irrespective of what country you are going to! The appropriate theoretical basis and use of Hofstede's cultureal dimensions give Richard Hill credibility and allow reades of any education level to understand the points being made. A thoroughly enjoyable and informative read!
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