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Evangelism That Works [Paperback]

George Barna (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)


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Editorial Reviews

About the Author

George Barna is the founder and Directing Leader of the Barna Research Group Ltd., a marketing research firm located in Ventura, California. Since 1984, the company has provided research and assistance to thousands of churches, parachurch ministries, non-profit organization and for-profit businesses. An award-winning author of more than 30 books, his work includes best-sellers such as The Frog in the Kettle, User Friendly Churches, Evangelism That Works, and A Fish Out of Water.He lives with his wife, Nancy, and their daughters, Samantha and Corban, in Southern California.

Product Details

  • Paperback: 176 pages
  • Publisher: Regal Books (February 1997)
  • Language: English
  • ISBN-10: 0830717765
  • ISBN-13: 978-0830717767
  • Product Dimensions: 9 x 6.1 x 0.6 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #343,190 in Books (See Top 100 in Books)

More About the Author

George Barna was raised and educated on the East Coast before moving to California in the early 1980s. He held executive positions in advertising, public policy, political campaigns, and media/marketing research before beginning his own company, the Barna Research Group (now The Barna Group), in 1984. The firm analyzes American culture and creates resources and experiences designed to facilitate moral and spiritual transformation. Located in Ventura, California, The Barna Group provides primary research as well as developmental resources and analytic diagnostics. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to for-profit corporations such as Ford Motor Company, The Walt Disney Company, Visa USA, and Prudential, and has assisted the U.S. Navy and U.S. Army as well.



To date, George Barna has written more than 40 books, predominantly in the areas of leadership, trends, spiritual development, and church health. Included among them are bestsellers such as Revolution, Transforming Children into Spiritual Champions, The Frog in the Kettle, The Power of Vision, and Pagan Christianity? Several of his books have received national awards. He has also written for numerous periodicals and has published various syndicated reports on topics related to faith and lifestyle. He also writes a bimonthly research report, The Barna Update, which is accessed by hundreds of thousands of people through his firm's Web site (www.barna.org). His work is frequently cited as an authoritative source by the media. He has been hailed as "the most quoted person in the Christian church today" and is counted among its most influential leaders. In 2009, George initiated Metaformation, a new organization designed to help people maximize their potential. More information about his current projects is available from www.georgebarna.com.



Barna is a popular speaker at ministry conferences around the world and has taught at several universities and seminaries. He has served as a pastor of a large multiethnic church, has been involved in several church plants, and currently leads an organic church. He has served on the board of directors of various organizations. After graduating summa cum laude from Boston College, Barna earned two master's degrees from Rutgers University. At Rutgers, he was awarded the Eagleton Fellowship. He also received a doctorate from Dallas Baptist University. He lives with his wife and their three daughters in Southern California. He enjoys spending time with his family, writing, reading novels, playing and listening to guitar, relaxing on the beach, visiting bookstores, and eating pizza.



 

Customer Reviews

3 Reviews
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Average Customer Review
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:
4.0 out of 5 stars Very good for getting in the mind of your friends, January 14, 2003
This review is from: Evangelism That Works (Paperback)
This book provides many good ideas but falls somewhat short on presenting how-to items succinctly.

What I was looking for was a book I could use to teach a class on relationship evangelism. Furthermore, my ideal is a book that addresses post-modern people (especially Gen-Xers and Gen-Yers) with their common aversion to embracing any exclusive or absolute truth. This book worked very well, but I had to work harder than I would have liked in creating my own group study guide.

This book, like most on the subject, takes a narrative approach to each chapter. What I would have liked but did not find were:
1. Discussion or review questions at the end of each chapter
2. Application exercise(s) at the end of each chapter, focused on building lifelong habits.

The content is there, but not split out in a clear, action-oriented recap. Inside the Mind of Unchurched Harry & Mary has similar strenghts and weaknesses.

A promising new book that I may use is Evangelism Outside The Box (Rick Richardson, 2000).

Older books that have worked very well for me in teaching others are: (roughly in order of preference): Power Evangelism (John Wimber, 1992), Witnessing Without Fear (Bill Bright, 1987), Out of the Salt Shaker (Rebecca Pippert).

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7 of 8 people found the following review helpful:
4.0 out of 5 stars Evangelism -- The Door to Disciple-Making, December 1, 2004
This review is from: Evangelism That Works (Paperback)
This book is written by a popular, prolific, contemporary, for-profit pollster whose clients are primarily Christian agencies. The main thrust of this book is to distribute theolographic data pertinent to evangelism, which the author has obtained through his company, Barna Research Groups, Ltd., and then to synthesize these data to reveal potentially better ways for churches and individuals to evangelize non-believers in the United States of America. Published in 1995, this book contains much information that remains of interest to evangelizers today. For the most part, his methodology is based on telephone polling of people assigned to various faith categories according to their answers to a few basic theological questions and analyzing their stated beliefs on moral issues and their attitudes toward evangelists in general. Barna also interviewed various officials from successful evangelistic churches, and some from churches that were not. He discusses small churches vs. large churches, evangelically minded churches, and those less so, as well as a cross-section of the American population from various generations to obtain data and infer conclusions.

All of this was done with the intent of assisting churches to develop or improve existing evangelistic programs. The stated moral beliefs and theological awareness of people in various "Christian" categories, the opinions of average Americans, and the relative lack of evangelistic interest among churches and senior pastors were all disturbing. By revealing common traits of churches with successful evangelistic programs, he provides the reader with many ideas to increase and improve the evangelistic work in his/her home church.

The book has several strengths. First among them is a call for more and better evangelistic activity from all churches, as well as a call to all Christians to perform their God-given duty to share the Gospel as deftly as they can as an act of obedience. Mr. Barna presents his data effectively to show the need for long-term interaction with each individual as well as the need for follow-up assessments with the non-believer or the new convert. He discusses the anesthetic effect of well-worn phrases that have lost their power with many non-believers, such as "God loves you and has a wonderful plan for your life" (p. 119). Attention is repeatedly drawn to the fact that effective evangelism is not a "decide now," "take it or leave it" proposition, but an ongoing interaction, with follow-up, until the prospects look dim or the new convert is a well-established participating member of an appropriate church. He also comments on various evangelistic efforts, including the use of various broadcast media, direct mail, cold-calls, pastoral visits, church-sponsored events, etc. and discusses the various costs, benefits, and drawbacks of each one.

There are two constitutional weaknesses in Barna's work. First, the author does not adequately discuss his methodology. He informs us that he used telephone interviews, asked various questions, and gave us some of the criteria he used to place the responder into various categories. He does not tell us the specific wording of the questions he asked or the order in which they were presented. It would have been more meaningful if he had revealed the entire poll questionnaire. Another weakness is his penchant for repetition. He relays his well-founded opinions on the importance of evangelism, the need for prayer, the need to tailor your evangelistic effort to your strengths and the circumstances, etc. quite a few times. To a point, this was good for emphasis but it became too noticeable and slowed the progress of the reader who is looking for more pages filled with gems of information, as many of his pages were.
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4 of 5 people found the following review helpful:
4.0 out of 5 stars Good Intro on the Lack of Evangelism in Today's Churches, March 18, 2005
By 
This review is from: Evangelism That Works (Paperback)
Barna here provides a good intro on the lack of evangelism in today's churches. For anyone who has read much on the subject, Barna really doesn't share anything new. What he does do however, is to put many of the trends and concepts together in one volume.

There are certainly better books on the market describing specific methods of "evangelism that works." This title just identifies the problem in American churches today -- we are falling far short of communicating the gospel of Christ with a lost and dying culture. For an introduction to the challenges of evangelism in the 21st century, this book is fine. For a description of specific evangelistic techniques God is using today, many other works would be better.
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Inside This Book (learn more)
First Sentence:
Let's play the child's game, "Big, Bigger, Biggest." Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jesus Christ, Holy Spirit, United States, Willow Creek, Great Commission, Sunday School, Billy Graham, Regal Books, George Barna, Peter Wagner, Grand Rapids, New York, Zondervan Publishing House
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