Most companies that are great at manufacturing consumer electronic products struggle to market them. In this practical book, high-tech marketing expert Alex L. Read morePublished on July 26, 2012 by Rolf Dobelli
Alex constructs a compelling case for how not to fail in marketing consumer electronics. Few will be able to avoid the traps of geekspeak, legal langsphyxiation, bad product names,... Read morePublished on May 25, 2012 by Trakkar Clay
Fascinating read. Alex really has a keen understanding of how the inability to adapt archaic, if not dogmatic, marketing techniques is, and will continue to cost major tech firms... Read morePublished on May 24, 2012 by Keith Lobodzinski
Writing a book is hard. Writing a great book is even harder. Alas, this is not a great book.
Alex's book breaks no new ground, and even conveniently misses some key... Read more
I bought this book basically because I was persuaded by some ads, tips from colleagues and the mention of the computer giant companies. Read morePublished on March 16, 2012 by Alberto
Evangelist Marketing provides a clear, comprehenisve approach to engaging customers the way that they want to be engaged. Read morePublished on February 12, 2012 by Brighton
The insight into marketing and the logic of marketing provided in this book may be centered around companies whose business is technology driven, but I found the insight to be... Read morePublished on February 5, 2012 by Jason Gill
What do I want in a business book?
- I want it to be insightful.
- I want it to be lucid and clearly written.
- I want it to deliver clear takeaways. Read more
I came at Alex's book from the consumer's standpoint, not the provider's standpoint. Just in reading the first few pages, Alex's message and the value it brings to companies is... Read morePublished on January 18, 2012 by A. Brown