Even a Geek Can Speak [Paperback]

Joey Asher (Author)

Book Description

Publication Date: July 1, 2006

In today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.

Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.

Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.

Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.

Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.

Editorial Reviews

Review

Anyone who is or aspires to be a leader will enjoy and appreciate these concepts. --Thomas Chapman, Former Chairman and CEO, Equifax

Being able to give complex information simply is key to getting your message across. This book will help you do that. --Sanford I. Weill, Former Chairman, Citigroup

If you want to speak clearly about complex business or technical issues, this is the book to show you how. --Terry Blum, Institute of Leadership & Entrepreneurship, Georgia Tech College of Management

Anyone who is or aspires to be a leader will enjoy and appreciate these concepts. --Thomas Chapman, Former Chairman and CEO, Equifax

If you want to speak clearly about complex business or technical issues, this is the book to show you how. --Terry Blum, Institute of Leadership & Entrepreneurship, Georgia Tech College of Management

Anyone who is or aspires to be a leader will enjoy and appreciate these concepts. --Thomas Chapman, Former Chairman and CEO, Equifax

If you want to speak clearly about complex business or technical issues, this is the book to show you how. --Terry Blum, Institute of Leadership & Entrepreneurship, Georgia Tech College of Management

About the Author

Joey Asher is president of Speechworks, a presentation and communication training company based in Atlanta, Georgia. As a former utility lawyer, he calls himself geek who can speak. Weaving together case studies, quotes, and often hilarious interviews, Joey Asher is the perfect guide for high-tech individuals looking to speak simply and persuasively about any complex topic.

Product Details

• Paperback: 200 pages
• Publisher: Persuasive Speaker Press; Second edition (July 1, 2006)
• Language: English
• ISBN-10: 0978577604
• ISBN-13: 978-0978577605
• Product Dimensions: 8.4 x 5.4 x 0.4 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #250,052 in Books (See Top 100 in Books)

More About the Author

Joey Asher is a professional communication and selling skills coach who has worked with executives, managers, and salespeople at hundreds of firms including Global Payments, The Weather Channel, UPS, Kimberly-Clark, Alston & Bird, PricewaterhouseCoopers, NDCHEALTH, AMVESCAP, Verizon, UPS, MCI, Scientific-Atlanta and Kurt Salmon Associates.

His first book, 'Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People,' was published by Longstreet Press in 2001 and is in its second printing (2006) by Persuasive Speaker Press. 'Selling and Communication Skills for Lawyers' was released in 2005 by American Lawyer Media. 'How to Win a Pitch' released May 2009 by Persuasive Speaker Press. His latest book, "15 Minutes Including Q and A" will be released Sept. 2010.

Joey's background is both as an attorney and as a newspaper reporter. He worked as an adjunct professor of law at Emory University School of law and was an attorney at Troutman Sanders L.L.P in Atlanta. Prior to law school, he worked as a newspaper reporter for the Gannett newspaper chain in Georgia and New York. Joey graduated from Cornell University and Emory University Law School.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Perfect for someone like me, June 6, 2008

By 

Amy Collins MacGregor "Book Girl 0930" (Troy, NY) - See all my reviews

This review is from: Even a Geek Can Speak (Paperback)

Even a Geek Can Speak

I just finished reading Even a Geek Can Speak and I cannot wait for my next presentation! Asher really knows how we think and how to teach non-sales types like me how to survive and succeed in the sales and marketing side of our business.

I loved the stories and the way Asher illustrates his suggestions. I highly recommend this book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Simple formulas to help presentation skills!, June 25, 2008

By 

G. Powers "GMP" (Atlanta, GA, United States) - See all my reviews
(REAL NAME)   

This review is from: Even a Geek Can Speak (Paperback)

This book was very helpful for learning great ways to formulate everyday presentations. As an engineer, it is easier for me to follow a straightforward formula than start a presenation from scratch. I was able to learn how to better capture my audience's attention. I recommend it!

3 of 3 people found the following review helpful:

5.0 out of 5 stars Powerful Speaking Made Simple, June 10, 2008

By 

Vincent Virga (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: Even a Geek Can Speak (Paperback)

If you are looking for a fast, fun read, filled with great tips and advice, look no further. We have had the pleasure of using Mr. Asher's company for speaking consulting for our management team and the results were fantastic. As an added benefit he provided us with copies of the book which is now required reading for the executives in our ranks.

Having to speak many times to large numbers of people I now consistently use his formula with glowing results including:
*better retention of key messaging
*higher audience participation
*significantly higher quality presentations
*much more positive feedback post meeting

Perhaps more importantly we use the formula in just about all of our communication channels including emails, newsletters, conference calls, and have also seen terrific results.

Thanks Speechworks & Joey Asher!