From the Back Cover
This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from mistakes. Successful event managers realize that special skills are required for the planning of these expensive and often one-time occasions.
Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences and exhibitions are viewed as events. And, of course, there are thousands of festivals and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management.
From this book you will learn how to design, plan, market and stage an event. You will learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. And, you will learn what you need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events you stage.
About the Author
Brenda R. Carlos is publisher and managing editor for the Hospitality News Group which publishes Hospitality News for the Western US and the International Education Guide. She is the author of numerous articles and chapters in books focusing on all aspects of the hospitality industry. She is a graduate of Brigham Young University, Provo, Utah. Brenda is a member of the International Foodservice Editorial Council.