Customer Reviews

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.

Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

Having just bought about 10 books related to event marketing on Amazon, to brush up on my chops a little, I've been finding most of them to be somewhat useless. This book was better than most, despite being 2002 release. Lots of good general info on sponsorships, basic PR, market segmentation analysis, and promotion.
I say buy it used, save some money, and enjoy the other books in this series. They seem pretty good. (I'm reading Wiley Events Risk Management now and it's pretty good as well...)

The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.

This book was a great resource for those trying to break into the PR industry. It really gave me a good foundation in PR and led to confident interviews and a job!

Another great resource was checking out some of the coolest and well known PR companies in my area, such as Marketing Werks [...]

Great book!

$65 on a book that's only based on theory and didn't give any insights or executions to help get the job done. A compete waste of money when you can buy a better book for less than $20.