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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Hardcover – December 30, 2008

ISBN-13: 978-0470155745 ISBN-10: 0470155744 Edition: 2nd

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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events + The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 2nd Edition + Start Your Own Event Planning Business: Your Step-By-Step Guide to Success (StartUp Series)
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Product Details

  • Hardcover: 458 pages
  • Publisher: Wiley; 2nd edition (December 30, 2008)
  • Language: English
  • ISBN-10: 0470155744
  • ISBN-13: 978-0470155745
  • Product Dimensions: 6.3 x 1.3 x 9.3 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #109,053 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

 

From the Back Cover

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.

 

It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

 

What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events

 

Praise for Event Planning 

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
—Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

"Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution."     —Corporate Meetings and Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time."     —Dave Egan, Head Writer, Writers Direct Group

 

For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

 


More About the Author

International Best Selling Author / Life Energy Investment Expert

Judy Allen is one of the world's leading authorities on life energy investments that maximize personal and professional returns - heart, soul, body and mind - and a world class designer of innovative energy infusing life / lifestyle experiences that are artfully constructed in tactical layers to be enlightening, educational, evolving, elevating, engaging and entertaining as well as meaningful, memorable and magical.

Allen is also the international bestselling author of ten business investing books for the Business/Corporate, Professional, Association, Non-Profit and Academic/Higher Ed, Library and consumer markets that have sold millions in retail sales and have been translated into eight languages. Harvard recommended Allen's book on business ethics, business entertaining and business etiquette a "must read" for business people and professionals.

Allen is highly skilled in designing, developing and directing one of a kind life experiences - used as corporate business marketing, sales, operation and development teaching and training tools -- that are strategically created to meet and exceed company, supplier, customer and individual objectives (internal and external) to maximize return investments of time, money and energy for all. Allen is known around the world for her creative and critical thinking talents and development of ground-breaking tools, tips and techniques that serve to fast forward businesses and individuals through personal and professional learning curves.

Allen is a master of transforming the energy and emotions of an environment and individuals by connecting their senses using her trademark design elements in original cutting edge (not cookie cutter or tired traditional) ways. Allen's design principles - based on a solid foundation of practical knowledge, wisdom and insight not theory - deliver transformational results.

For over twenty years, using the diverse mediums available through corporate events and business entertaining, Allen worked closely with corporate CEO's, CFO's, presidents and their executive staff creating-producing-orchestrating their corporate training / reward programs in over 30 countries (for up to 2,000 attendees at a time including Michael Eisner/Disney's worldwide theatrical premier gala for Beauty -- billed by the media as a Disney Whirl and Beauty of A Bash - and The Beast and Oscar winning Director Norman Jewison's 25th Anniversary Celebration for Fiddler on the Roof and seven multi million dollar new car launches filled with special effects) that were carefully crafted to increase company profits, maximize performance, grow brand awareness and recognition, create loyalty (inside and outside), advance employee learning, introduce Allen's creative and critical thinking techniques that enabled all to work more effectively and efficiently together in addition to freeing up time for personal and professional pursuits and stimulate growth of both business and individuals. Allen's international business experience includes the "for profit" and "non-profit" sectors and extensive understanding of the Financial, Automotive, Insurance, Pharmaceutical, Manufacturing, Retail, Fashion, Telecommunications, Technology, Electronics, Entertainment, Public Relations, Publishing, Hospitality, Hotel, Restaurant, Event Management, Tourism and Travel industries.

Allen is now bringing her dynamic creative energy, innovative style and perceptive insight to self discovery, self development, self investment and life experience and lifestyle design through her new series of life energy investment books -- Life 101: University of M.E.™ -- and companion journals, workbooks, calendars, flashcards, CD's, DVD's, online workshops and more.

Customer Reviews

3.8 out of 5 stars

Most Helpful Customer Reviews

33 of 33 people found the following review helpful By Charles P. Slaton on January 31, 2010
Format: Hardcover Verified Purchase
The MBA Book Of Event Planning

This book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.

But all in all, a great guide to putting on an event.
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21 of 24 people found the following review helpful By Bridget Sullivan on August 4, 2009
Format: Hardcover
I am still reading this book to help me improve my event planning skills, but so far I find her information detailed and to the point. I also like that she talks alittle bit about all different types of events and the issues/problems with each one.
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11 of 13 people found the following review helpful By Aaron Miltenberger on September 12, 2011
Format: Hardcover Verified Purchase
This book is an excellent resource for new or experienced event planners. The author does an excellent job of explaining how corporate events and private parties are organized and executed. I would recommend this text to anyone looking to get into those areas. Unfortunately, there is not much about college and university event planning, which is specifically what I am using it for.
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4 of 4 people found the following review helpful By hassef on March 20, 2013
Format: Hardcover Verified Purchase
This is a great book to learn how to start in the event planning industry.
It explain all the steps to take with nice example
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7 of 9 people found the following review helpful By Peter Zehren on April 24, 2011
Format: Hardcover Verified Purchase
No matter how large or small this book offers a wonderful "think through" for any event. It is always on my shelf to refer to for ideas as well as that definitive checklist that is so crucial to running a great event. Kodos.
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1 of 1 people found the following review helpful By Valerie J. Andrews on November 18, 2013
Format: Hardcover Verified Purchase
I use this book in my event planning class. It's well organized, professional and authoritative. Students like it too and read it!
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2 of 3 people found the following review helpful By The Druid on November 10, 2012
Format: Kindle Edition Verified Purchase
Really helpful for the novice event planner. Go to the part your interested in or read it through if you want the whole experience.
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2 of 3 people found the following review helpful By Soon to be Event/Wedding Planner on December 22, 2011
Format: Hardcover Verified Purchase
This book tells all about event planning. I am very pleased with this purchase and will purchase more books by this author. Very informative!
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