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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events 2nd Edition

4.2 out of 5 stars 51 customer reviews
ISBN-13: 978-0470155745
ISBN-10: 0470155744
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Frequently Bought Together

  • Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
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  • The Event Marketing Handbook: Beyond Logistics & Planning
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  • The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 2nd Edition
Total price: $65.64
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Editorial Reviews

From the Inside Flap

 

From the Back Cover

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.

 

It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel  a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

 

What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events

 

Praise for Event Planning 

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
—Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

"Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution."     —Corporate Meetings and Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time."     —Dave Egan, Head Writer, Writers Direct Group

 

For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

 

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Product Details

  • Hardcover: 448 pages
  • Publisher: Wiley; 2nd edition (December 30, 2008)
  • Language: English
  • ISBN-10: 0470155744
  • ISBN-13: 978-0470155745
  • Product Dimensions: 6.3 x 1.4 x 9.3 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #33,643 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.
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Format: Hardcover
I thought this book was much to focused on "major" events. After the first couple of chapters I really felt that the book was focused on setting up elaborate events for VIP's. If you have a very high budget and need to entertain celebrities, then this book will be helpful.
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Format: Hardcover Verified Purchase
The MBA Book Of Event Planning

This book gets 5-stars. It is the best book about event planning in the market place today. We have been in the event planning business for 15-years and the author shows us some tricks and tips that we never dreamed of before. Not an inexpensive book, but worth every dime that you will pay for it. If I owned the rights to this excellent book, I would increase the size of the book to catalog size and spiral bind it so that is could lay flat when opened. I would also create a wide margin on one side of the page for user notes.

But all in all, a great guide to putting on an event.
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Format: Hardcover
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.
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Format: Hardcover
Even a seasoned event planner will enjoy the insights that Judy helps to reveal in her book. It is well layed out, even to the point of leading off with location first, which every event planner knows is the number one step in planning. The steps and points of looking for a location,includes detailed information on what to consider when looking. I particulary like the fact Judy includes using her website, which offers additional advice and insight based on her own experinces. I was hoping to read more regarding contracts but overall the book is A+.
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Format: Hardcover
Judy turns what could have been a rather dry subject into one that is filled with lively stories and money and time saving tips! It's easy to read and for a beginner (which I am) she brought up numerous "thought provoking" questions, I'd never even thought of! Even seasoned event planners will gain a lot from this book-reminding all of the basic principles of "an ounce of prevention". This book is well laid out and flows easily-following a time-line that one must follow to pull off a successful event. I especially enjoyed the stories and tips.
All in all, I'd give this book a true "thumbs up". I will recommend it to anyone I know who is looking to engage in an event which will be long remembered.
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By A Customer on November 6, 2000
Format: Hardcover
I bought this book hoping that it will provide me with a comprehensive guide to event planning, i.e. since it is the "ultimate guide". The author focuses too much on providing quality customer service. I agree that the author gave some really good insights but ultimately success also means that you are running a profitable business. The financial portion of this business is not covered in details as well as the numerous business correspondences (e.g. sample letters) and agreements that would have made this book the "ultimate guide".
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Format: Hardcover
Judy Allen's guide is very thorough. Each chapter outlines the details of an event. This is an ultilmate guide to plan events. Very much for the advance event planner. Is not a 5 star because it is geared towards someone with more experience than a beginner.
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