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Event Sponsorship 1st Edition

6 customer reviews
ISBN-13: 978-0471126010
ISBN-10: 0471126012
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Event Sponsorship + Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Editorial Reviews

From the Back Cover

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors

The authoritative guide to creating and closing deals with irresistible ROIs

Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.

Learn how to bring increased sponsorship dollars to any event by:
* Placing value on sponsorships
* Expanding the value of a sponsor
* Creating the best image for an event
* Networking with other event professionals worldwide

With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.


THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

About the Author

BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.

VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.


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Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (October 18, 2002)
  • Language: English
  • ISBN-10: 0471126012
  • ISBN-13: 978-0471126010
  • Product Dimensions: 7.9 x 0.9 x 9.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #356,666 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Gail Strumberger on October 21, 2007
Format: Hardcover
I found the way the authors dissect various events, detailing the ideal sponsors for (say) the Orange Bowl, sailing regattas, music festivals and so forth to be interesting and extremely valuable. Getting sponsors to part with precious funding is an art, so one must have a clear idea what motivates them. This book helps a ton.

Gail Strumberger
Author, "Shock Therapy: Planaphobic"
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2 of 3 people found the following review helpful By T. D. Lanier on November 12, 2009
Format: Hardcover
Before reading this book, I'd never written a sponsorship proposal. This book walks you through how to make sure your event is right for the sponsor you seek up to writing a proposal. I found this to be a most helpful tool. I would recommend this book.
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By Jamie on May 29, 2015
Format: Hardcover Verified Purchase
I needed this for my partnership development class. It is a dated but the information is still good.
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