Customer Reviews

Event Sponsorship (The Wiley Event Management Series)

5 star:		(3)
4 star:		(0)
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I found the way the authors dissect various events, detailing the ideal sponsors for (say) the Orange Bowl, sailing regattas, music festivals and so forth to be interesting and extremely valuable. Getting sponsors to part with precious funding is an art, so one must have a clear idea what motivates them. This book helps a ton.

Gail Strumberger

Author, "Shock Therapy: Planaphobic"

Before reading this book, I'd never written a sponsorship proposal. This book walks you through how to make sure your event is right for the sponsor you seek up to writing a proposal. I found this to be a most helpful tool. I would recommend this book.

There's so much to learn about event sponsorship. It was interesting to see the various views of the industry, including how to expand the value of the sponsor, as well as the image of the actual event.