After establishing men and women are biologically and "shop-ologically" different, Popcorn delivers her central message--that there's a huge difference between a customer who buys your brand and one who joins it. The former is good for the moment, while the latter is good for life. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally. These and the five other "EVEolutionary" truths are followed by dozens of companies, most of which have gotten the point and are reaping the rewards of an effective brand.
Popcorn definitely has her finger on the pulse (or the popper), though this kind of slick analysis of our too-fast-paced modern age can sometimes get a little tiresome--like an extended session of navel gazing. But someone has to do it, and Popcorn's ability to spot the trends and spout the zeitgeist gives her a healthy leg up on the nonsavvy marketers out there. If you're one of them--and don't have a clue about the complexities of women and how to market to them--read this book. Popcorn will get you into shape in no time. --S. Ketchum
passed it along to a CEO who really appreciates the information. It's a niche market and it helped plan and organize strategy ...Published 17 months ago by trish d
I don't write many reviews and usually I can always find something educational or enjoyable about a book. This was so poorly written, I couldn't even finish it. Read morePublished on July 26, 2012 by Jeffrey Miller
Let me start by saying that normally I'm a big Popcorn fan. I read any article that she's quoted in. I've read "The Popcorn Report" at least twice and loved it. Read morePublished on May 26, 2006 by Ken Wheatley
I loved Faith's first book. I found Evolution to be right on. Being a business owner, this new book was just what I needed to spark a fire in me. I couldn't read it fast enough. Read morePublished on February 21, 2006 by Patti Darragh
If your new consumer product is selling like crazy, you may not feel you need this book. If, however, you feel you are not getting the response you should get, this book may... Read morePublished on January 21, 2006 by Bill Bazik
Faith Popcorn's EVEolution lays out some very important, practical principles (she calls them truths) for effectively marketing to women. Read morePublished on February 17, 2004 by "rickseibold"
When you want to confirm "What do women want?" Faith Popcorn's book still holds true today. Read morePublished on November 6, 2002 by Stacy Cox, Pathfinder Fitness Company
Ignore the infuriating capitalization and focus on what Faith Popcorn is telling you: Women make 80% of all consumer purchasing decisions. Read morePublished on January 29, 2002 by Rolf Dobelli
I can't get over the preachy ... about how all men can do in the home is "breathe" and women do everything; women-think is a million times better than man-think, yadda yadda. Read morePublished on December 27, 2001