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Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life Paperback – June 13, 2001


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Product Details

  • Paperback: 272 pages
  • Publisher: Hachette Books (June 13, 2001)
  • Language: English
  • ISBN-10: 078688441X
  • ISBN-13: 978-0786884414
  • Product Dimensions: 5.2 x 8 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,481,296 in Books (See Top 100 in Books)

Editorial Reviews

Review

". . . EVEolution is a smart look at what makes female consumers tick and how to market to them. I'm impressed!" -- Herbert M. Baum, president & CEO, Hasbro, Inc.

"Popcorn is a real presence in the business world . . . she's got a roster of big-time clients that makes your head spin." -- USA Today

About the Author

Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.

Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.

More About the Author

Faith Popcorn, best-selling author of EVEolution, Clicking, The Popcorn Report, and most recently Dictionary of the Future, is founder of Faith Popcorn's BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her "the trend oracle," and she is recognized as America's foremost Trend expert.

As key strategist for Faith Popcorn's BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500 including such companies as American Express, Bel Group, Campbell's Soup, CitiBank, Discovery Communications, Dunkin' Donuts, Johnson & Johnson, Kellogg's, KFC, PepsiCo, Mars, SC Johnson, and Tylenol. With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: "Anchoring").

Faith is a graduate of New York University and New York's High School of Performing Arts. She has two adopted daughters from China, a 13-year-old and 7-year-old.

Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Robert Boog on August 23, 2001
Format: Paperback
This is a book that gives some of us dim-witted males an idea as to how females think. Most of the book had me nodding my head and silently saying to myself, "Aha! So that's why my wife does this or that!" The only quibble that I had was on the chapter regarding Revlon. While reading it, I was thinking that perhaps Revlon knows exactly what they are doing. In other words, if Revlon is intent upon capturing the teen female audience, they would market that audience by showing youthful fashion models wearing the product rather than practical soccer moms or average middle-aged women. On the whole, however, I found this a very enjoyable read and look forward to other books by Ms. Popcorn.
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5 of 7 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on September 18, 2004
Format: Paperback
7 Stars *******

I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded!

Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far.

Faith Popcorn has really explained it very well.
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By Pati Morrison on January 17, 2014
Format: Paperback Verified Purchase
The only problem with order was that this book was was listed in "like new" condition, when it was actually "good".
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24 of 38 people found the following review helpful By Derek Parker on June 25, 2001
Format: Paperback
This book is - how can one put it politely? - garbage, yes, that's the word. The book has two big messages: that men and women shop differently, and that consumers can buy a particular brand of an item without buying the 'message' that goes with said brand. Well, duh. Hard to believe people get paid for this - and, in the case of Ms Popcorn (real name: Plotkin), paid very well. So don't buy it, it will only encourage her to write something else.
In fact, if you still have any faith in Popcorn, I advise that you cure yourself with a quick look at a book by William Sherden called 'The Fortune Sellers'. Pages 221-224 deal with Popcorn/Plotkin. While you're there, check out what he has to say in other 'futurologists' (read: charlatans) like Toffler and Naisbitt.
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