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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving Hardcover – January 7, 2015


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Editorial Reviews

Review

"Noah has woven together memorable examples, detailed common sense and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn't make a whole lot of sense."

Seth Godin
Author
All Marketers are Liars

Book Description

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth, season after season. The book’s entertaining stories and action steps reveal how anyone can:

Cultivate the 3Cs of evergreen companies: character, community, and content • Build loyalty programs that turn satisfied customers into enthusiastic advocates • Nurture profitable customers while pruning those who sap time and money • Inject authenticity into social media communications • Invert the expectations gap that can drive customers away

From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.


More About the Author

As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.

Noah is an expert blogger for Fast Company Magazine, and a regular contributor to The Globe and Mail's Report on Business Section. Noah has been routinely quoted and mentioned in publications like Forbes, The New York Times, Reuters, and more.

Fleming is also member of Alan Weiss's Mentorship Program & Growth Cycle®, two highly respected and world-renowned programs dedicated to the refinement of advanced consulting skills, and one of only 36 people who are globally recognized & accredited by Dr. Weiss as a Master Mentor™.

You can contact noah at:
http://noahfleming.com
noah@noahfleming.com

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