More About the Author
David E. Y. Sarna is CEO of WoodallTech, which makes hydrogen on demand by splitting water. He is the author or co-author of six books, including Evernote For Dummies, PC Magazine Windows Rapid Application Development, Implementing and Developing Cloud Computing Applications, and History of Greed, 120 articles published in professional magazines, and national newspapers and he holds several patents.
Mr. Sarna has over thirty-five years of experience as a management consultant and as an executive of high-technology companies, and is Managing Director of Hendon, Stamford Hill & Co., Inc. (HSH). His blog, EyeOnTheCloud.com (SM) is devoted to On-Demand and Cloud Computing and GoogleGazer.com (SM) tracks the comings and goings of Google, its friends, and its enemies. He also has experience in detecting and avoiding financial fraud. His popular blog, GreedWatcher.com (SM) covers financial greed, including securities fraud, money laundering, insider trading, Ponzi schemes, pump and dump, and related white-collar crime.
Mr. Sarna has been involved in several start-up companies, primarily in the areas of technology, biotechnology and medical devices. He has been a director of publicly traded companies specializing in computer technology and has served as chairman of audit and compensation committees, as well as in advisory position to the boards of directors of public, private, and not-for-profit boards of directors. Prior to founding HSH, Mr. Sarna served on the Advisory Board of Hudson Venture Partners, a New York venture capitalist.
He has been a board member, director and executive officer of the Ramaz School, and on the Board of Yavneh Academy, both not-for-profit schools.
Mr. Sarna was founder, Chairman, Chief Executive Officer, and a director of ObjectSoft Corporation, a publicly-traded company which he founded in 1990, and Image Business Systems Corporation (IBS), a software company specializing in document image processing which he founded in 1988 as a spin-off of International Systems Services Corp. IBS was the first large-scale client-server software for document image processing. IBM and Warburg Pincus were major investors in IBS, Both companies were listed on the NASDAQ.
Prior to founding Image Business Systems Corporation, Mr. Sarna was Executive Vice President and a co-founder of International Systems Services Corp. (ISS), a management consulting firm. There, he architected ISS Three, a computer capacity planning tool which ISS successfully marketed and ultimately sold successfully to UCCEL Corp., now part of Computer Associates. ISS was successfully sold to a public company.
Earlier in his career, Mr. Sarna was employed by Price Waterhouse & Co., as a management consultant, and by Honeywell and IBM in engineering and sales capacities.
Mr. Sarna holds a BA degree cum laude with honors from Brandeis University and did his graduate work in Computer Science at the Technion - Israel Institute of Technology.
He is a certified systems professional, a certified computer programmer and certified data processing auditor. He is the author of the forthcoming History of Greed, to be published by Wiley in Spring 2010, and the forthcoming Implementing and Developing Cloud Computing Applications to be published in 2010 by Auerbach Press. He is co-author, with Mr. Febish, of PC Magazine Windows Rapid Application Development (published by Ziff- Davis Press in 1994), which was translated into several languages, four other books and over 120 articles published in professional magazines as well as The Washington Post, The New York Daily News, and The New York Post. He also holds several patents in the fields of bar coding and kiosk technologies.
Mr. Sarna has been honored by the Computer Measurement Group, Inc., by IBM and by Microsoft Corporation, where he was a founding Regional Director of the Microsoft Developers Network.
He is a popular speaker and seminar leader and has appeared on television many times, including multiple national appearances on the Fox Network, CNN, and MSNBC.