On this 68-minute recording, Bob Baker covers a lot of ground and distills the most important things music people need to know about marketing, including:
- Killer media exposure tactics most acts never use
- The biggest mistakes bands make when promoting themselves
- Internet marketing strategies you need to be using now
- How to get the most bang from your live gigs
- Clever ways to boost CD and merchandise sales
- How to make the most progress in the least amount of time
- The most effective ways to reach your best fans
