The book describes and outlines how transactional and consultitive selling methods are designed to meet the customers needs; they just accomplish it differently. Both methods work well, and have produced excellent results for those sales people who have mastered the behaviors that each method requires, and who recofnize the criteria for matching the appropriate selling method to selling circumstance.
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Book Description
Editorial Reviews
Review
A great book!! Full of practical selling advise along with selling examples that demonstrate how to use the information. One of the best hands on book, I have ever read. -- Bill Mooney, Executive Vice President, Union State Bank
If you read one book on how to improve your selling techniques, read this one. Everybody Sells provides a method and structure to better compete in the rapidly changing world of sales. -- Jon Cooper, President and CEO, Wyoming County Bank
John & Bob have identified the underlying principle for a successful company, that is, it is every employee's responsibility to sell. Everybody Sells tells them how to do it. -- Chuck Griswold, Vice President, Schenectady International, Inc.
If you read one book on how to improve your selling techniques, read this one. Everybody Sells provides a method and structure to better compete in the rapidly changing world of sales. -- Jon Cooper, President and CEO, Wyoming County Bank
John & Bob have identified the underlying principle for a successful company, that is, it is every employee's responsibility to sell. Everybody Sells tells them how to do it. -- Chuck Griswold, Vice President, Schenectady International, Inc.
About the Author
John's firm works with sales orgainzations that are in transtion by meeting the demanding and ever changing needs of cusotmers. He has worked with thousands of sales people in a wide variety of industries including banking, retail, chemical, energy services and telecommunications companies.
John has a BA degree in Psychology and a M.A. degree in counseling. HE has incorporated his years of counseling experience with his many years of selling to implement exciting and innovative sales training and sales management experiences in ways that causes organizatios to change how they view selling and their relationships with customers.
John is a member of the NAtional Speakers Association and is the co-author of another very successful book, PArtner Selling, published by Adams Media.
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