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Everybody Wins: The Story and Lessons Behind RE/MAX Hardcover – December 8, 2004

ISBN-13: 978-0471710240 ISBN-10: 0471710245 Edition: 1st

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Product Details

  • Hardcover: 304 pages
  • Publisher: Wiley; 1 edition (December 8, 2004)
  • Language: English
  • ISBN-10: 0471710245
  • ISBN-13: 978-0471710240
  • Product Dimensions: 9.4 x 6.3 x 1.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,337,690 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

"I firmly believe that the RE/MAX formula of everybody wins is applicable to all, whether starting a company, trying to grow a current business, helping a school or church, or even perhaps working the corridors of government. If our story helps you create a winning formula for your dream, then I eagerly open my arms and welcome you into the everybody wins family."
—RE/MAX chairman and cofounder Dave Liniger
From the Foreword

Everybody Wins is a detailed, compelling account of how RE/MAX grew into one of the largest real estate networks in the world. More than that, however, it provides firsthand lessons to leaders on how to drive growth in their own organizations.

Coauthors Phil Harkins and Keith Hollihan studied seven global companies and did a thorough case study of RE/MAX. They analyzed financial information of the companies and were given full, unrestricted access to RE/MAX files, information, and personnel. The result is a gripping, step-by-step inside story of one company's road to competitive mastery, with guidelines for emulating the positives while recognizing and sidestepping the roadblocks.

Valuable for all managing and leading organizations, Everybody Wins features:

  • Guidance and ideas from colorful RE/MAX chairman and cofounder Dave Liniger, a high-impact leader cut from the same cloth as Sam Walton and Ray Kroc
  • Hands-on techniques for leading an organization through tough times and actually moving ahead during low tide—when you can "see the rocks"
  • Strategies for focusing all employees on a common goal, while still promoting and rewarding their entrepreneurial instincts
  • A template for getting top-to-bottom employee involvement and developing a culture in which everyone both contributes ideas and carries the boxes
  • Additional detailed case studies of six of today's top high-growth/high-impact companies—BMW, Canon, McDonald's, Nokia, Toyota, and Wal-Mart

Everybody Wins combines a full-color snapshot of one of today's most remarkable companies with an exhilarating, universally applicable template for breakthrough business success. At a time in which companies struggle to register consistent growth against what can seem like insurmountable odds, this entrepreneurial idea-book presents a model for turning bold innovation, constant improvement, hard-driving persistence, and genuine passion into unmatched success—not just for the founder or the officers but for customers, vendors, and all individuals who dedicate their professional lives to the company.

From the Back Cover

EVERYBODY WINS

Inside stories and strategies behind the remarkable growth of RE/MAX, and how to use them for competitive success in virtually any industry

"This is a book about dreaming with your eyes wide open, a book about success and winning and leading, and most of all, it is a book that contains important lessons for all organizations that want to become great."
—Warren Bennis, author of On Becoming a Leader and Distinguished Professor of Business, USC

"I love the word 'Wow.' And though I've by now 'seen it all,' or most of it anyway, I found myself saying 'Wow' time and time again as I highlighted my way through Everybody Wins. The RE/MAX saga—the story of a huge industry turned upside-down and inside-out by an outrageously bold dream, incredible tenacity, and uncommon business sense—yields inspiring and practical lessons for all of us. As I said, 'Wow.' "
—Tom Peters, author of In Search of Excellence

"Everybody Wins is a must-read for any executive serious about sustainable growth and innovation. A powerful resource guide to the next generation of leaders focused on building great companies!"
—James D. White, Senior Vice President Business Development, North America, The Gillette Company

"When the business dream is applied with leadership, passion, a clear brand, and committed people, incredibly great sustained performance and growth occur. The RE/MAX story is one of those inspiring fairy tales where a dream and passion of the founder have led to an incredible success and one where there is a unique outcome—everybody does win!"
—Steve Steinour, Chairman, Mid-Atlantic Regional Banking, Citizens Bank

"Everybody Wins offers valuable advice on how to build a culture that supports innovation, growth, and constant learning. The chapter on 'Pace Line Leadership' is essential reading for leaders who want to turn vision into action."
—John Hammergren, Chairman and CEO, McKesson Corporation


More About the Author

Phil Harkins, Ph.D. is president and CEO of Linkage, Inc., an organizational development company founded in 1988. He is co-chairman of the Global Institute for Leadership Development, and has held leadership positions in industry and academia.

Customer Reviews

4.6 out of 5 stars
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Great story about the determination to build a business.
Scuba Diver
The REMAX story is a great one that shows if you work hard, stay motivated, determined, and never give up great things can happen.
adam gullett
Harkins and Hollihan's outstanding case study helps to assure that RE/MAX is a "beacon" for firms and persons seeking success.
W J Benham, EdD

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By W J Benham, EdD on February 3, 2005
Format: Hardcover
This is one of the most outstanding books I have read . It tells a story and gives an in depth explanation of the reasons for the successes. The ability and single-mindedness of the leaders of the founders, Gail and Dave Liniger have provided cohesion and impetus to RE/MAX growth and efforts. The book is an outstanding case study which I am sure will become a standard text in colleges and universities.

I was also impressed with the care taken to recruit leaders and other employees into RE/MAX. As stated, "Recruit dream sharers for skills and knowledge but select finalists for values and attitudes." It seems to me that this credo has helped to assure RE/MAX's outstanding, continued success. Also, the unceasing emphasis on "stay focused," " brand dominance" and "pace line leadership" to assure growth helps to explain why RE/MAX is the world leader.

EVERYBODY WINS masterfully explains the RE/MAX concept and operation in my view. Harkins and Hollihan's outstanding case study helps to assure that RE/MAX is a "beacon" for firms and persons seeking success. I have no doubt university business schools will seize it to make their studies current, meaningful and reflect what is possible in American business both nationally and internationally.
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3 of 3 people found the following review helpful By Scuba Diver on October 19, 2005
Format: Hardcover
Phenomenal book on the rise of the RE/MAX philosophy. It details the efforts needed to establish a new real estate business model that flew in the face of an immobile, bedrocked industry. I especially enjoyed the emphasis placed on the early years and what the founders went through to ultimately succeed--a struggle in which success, failure, and near death all played their hands. This is an emotional roller coaster for the tight-knit community of brokers who first embraced the RE/MAX brand and strove to build it into one of the largest and most recognizable real estate brokerages in the world. Great story about the determination to build a business. 4 Stars.
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10 of 13 people found the following review helpful By Jen Omega on December 21, 2004
Format: Hardcover
A business book that has main characters, a story flow, and lots of lessons to be learned! Wow! The story of Dave and Gail Liniger and their vision for RE/MAX is just unmatched anywhere else in the world. Hands down, you've gotta read this one!
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2 of 2 people found the following review helpful By Darren Shelton on April 7, 2007
Format: Paperback Verified Purchase
As a RE/MAX agent, I found the history behind the company to be most interesting. From a real estate perspective, it offers great insight into how the industry has changed over the last 35 years. From a business perspective (and that's probably this book's most valuable beneficial view) it illustrates the importance of holding onto a dream until it becomes reality.

Entertaining, motivating and enjoyable - a great book all the way around!
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1 of 1 people found the following review helpful By Anthony Toupuissant on May 10, 2007
Format: Paperback
I read this book about two years ago. This book has an ample amount of ingredients for success. This is definitely one of those types of books you can read over and over again for insight and inspiration. This book is not just tailored to RE/MAX and its concept but also structured to give one an adequate start or ongoing reference for ideas. I will save the gutts of the company's ascent for your on curiosity and review. This book is full of lessons on perseverance. Especially when at the brink of ruination.

RE/MAX represents a model of bold innovation, constant change and improvement, high levels of persistence, energy and passion. At RE/MAX, everyone's truly in business for themselves and not for the company they work in. That's the difference!
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5 of 7 people found the following review helpful By R. Scott Lorenz on May 13, 2005
Format: Hardcover
As a fellow hot air balloonist I can certainly relate to Dave Liniger, Chairman and Co-Founder of RE/MAX and his passion for flying. As a business person I can relate to his passion for perseverance, especially when the chips were down." Everybody Wins" should be required reading at business schools and every real estate agent should read it, whether they work for REMAX or a competitor. In these days of MBAs running the world, its refreshing to read about someone who succeeded in business the old fashioned way... by rolling up their sleeves and getting knee deep.
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1 of 1 people found the following review helpful By 52 Books-A-Year on September 30, 2012
Format: Paperback Verified Purchase
This book is a must read for people who work at or plan to work at RE/MAX. It's more of a snapshot in time than anything else. It provides a solid history of the beginnings of RE/MAX. I was a little disappointed it didn't include more about RE/MAX in the current day and since the housing bubble burst. If you're not in real estate or interested in RE/MAX you can probably skip this one.
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3 of 4 people found the following review helpful By Robert A. Stone on August 13, 2005
Format: Hardcover
Well not quite everyone, all it takes is a plan, hard work, luck, serindipity and persistance. The idea behind it all does not even have to be your own.Remax owes it all to Realty Executives.
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