From the Inside Flap
Entrepreneurs embody the lessons of dreaming big and persevering. They overcome uncertainty with an unshakeable belief in their mission. Ask any millionaire next door what gave them the strength to become the ultimate self-starter—to stand out, inspire loyalty from others, and protect themselves in the face of great risk—and patterns will emerge. Their entrepreneurial spirit may have started in childhood, with a paper route or a role model parent. They may have questioned authority early on, and by wielding logic and conviction, they won. These are the risk takers, never afraid to expose themselves to possible failure—yet their deep confidence carries them through to success.
The Everyday Entrepreneur reveals how to apply the ambitions of a go-getter in your own life. Position yourself ahead of the pack, examine how to calculate risk, and understand the mind-set necessary to venture forward on your own. Through true-life stories from those who've forged their own paths, The Everyday Entrepreneur looks at tangible strategies to achieve financial freedom at any age. It delivers hard-earned wisdom and proven advice on every aspect of empire-building, including:
Hold steady in trying times and push past the "no"
Be meticulous in how you project and maintain your image
Prepare for others' skepticism, win investors' confidence, and live up to your word
Keep territories in mind; you don't want to erode your own base
Cultivate your reputation as a leader in order to not only meet your goals but also to enable others to reach theirs
Travel with the influencers who can help you reach decision-makers and create your own luck
Big ambitions require an equally big action plan, imagination, determination, and help. The Everyday Entrepreneur allows you to learn from others' mistakes and successes. Fortify your belief in yourself and win the confidence of others—and get started on your own dreams today!
From the Back Cover
Praise for THE Everyday ENTREPRENEUR
"Entrepreneurship. It's not just an idea, it's a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can't think of a better guy to write this book."—Jeff Hoffman, cofounder, Priceline.com
"Rob Basso possesses enough enthusiasm to power the nation's energy grid. Having known Rob for more than a decade, I'm fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing."—Jed Morey, Publisher, Long Island Press
"I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real-world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different—a compelling and instructive read that shouldn't be missed."—Steve Davies, Chief Executive, The Alternative Board®, Nassau
"Rob Basso has garnered wide-reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem-solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso's best practices to encourage positive results for professionals striving for success."—Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine
