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Everyday Fashions of the Forties As Pictured in Sears Catalogs (Dover Fashion and Costumes) Paperback – January 31, 1992


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Everyday Fashions of the Forties As Pictured in Sears Catalogs (Dover Fashion and Costumes) + Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) + Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes)
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Product Details

  • Series: Dover Fashion and Costumes
  • Paperback: 128 pages
  • Publisher: Dover Publications; Green Edition edition (January 31, 1992)
  • Language: English
  • ISBN-10: 0486269183
  • ISBN-13: 978-0486269184
  • Product Dimensions: 12 x 9.2 x 0.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #133,136 in Books (See Top 100 in Books)

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Customer Reviews

This is such a fun book to look at.
Raelene Vautrin
As a costumer, i've found these books to be extremely helpful in recreating costumes of the period.
Flo B. Foxworthy
A wonderful piece of fashion history, I would highly recommend it for the vintage fashion buff!
Michaela Mallard

Most Helpful Customer Reviews

21 of 21 people found the following review helpful By Misha A. Thompson on March 17, 2004
Format: Paperback Verified Purchase
I got this book though amazon's used books, and was completely pleased. Websites and library books often offer a very incomplete view of the 1940's fashions with very few pictures, and descriptions of the time as just being "utilitarian" or "militarized" - which is only PART of the story. This book is mostly ads from the Sears Catalog, showing REAL styles available to the middle class American public, not just the stuff the movie stars wore. You can see how the styles changed slowly over decade, including the introduction of the "New Look" and how it was incorporated into American style in the later part of the decade. Not necessarily for those wanting a history lesson complete with names of designers, price guides, or whatnot. But for someone already familar with the time period or wanting good examples/ideas for period dress or reproduction (with excellent pictures without collecting billions of sewing patterns like I do), this is a delightful resource!
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10 of 10 people found the following review helpful By Robyn Lee Markow on April 9, 2003
Format: Paperback Verified Purchase
Ok,I love the clothes of the 1940's anyway,thats why I bought this book. But it really is great fun for people who remember that time and a good history lesson for those who don't. I mean, a gown for 5 bucks?! Where's my time machine?;-) Enjoy!
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6 of 6 people found the following review helpful By A Customer on December 11, 2000
Format: Paperback
I just love the Everyday Fashions series because there are so many different designs. In other fashion history or resource books, there are usually only a couple of examples. This book has women, men, teens, kids... I think anyone who is a costumer, or enjoys creating vintage repros should own these books.
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5 of 5 people found the following review helpful By Phyllis Herring on June 23, 2003
Format: Paperback
I adore 40's fashions and this book got me going a few years ago. It is a broad overview of the entire decade, of course, and you can find which part of the decade appeals to your fashion sense. War time austerity to "new look" femininity. I particularly like the mid-decade styles with its blend of feminine style and simplicity borne out of rationing. However you like it, you can take it from there. I'm giving the book 4 stars largely because of the reproduction quality. Too often, for me, the pictures seem poorly copied from the catalog. More "Xerox" than "laser".
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4 of 4 people found the following review helpful By A Customer on March 9, 2003
Format: Paperback
As someone who buys, sells, and wears vintage clothing on a daily basis, this book is a wonderful reference. It depicts the entire fashion spectrum of the 40s, from shoes to playsuits, from women to men to children, from lingerie to maternity wear. Very interesting read, even for those not into vintage clothing. I've got a collection built up of so-so fashion reference books - this one blows them all out of the water. Worth every penny and then some - I'm guessing " jill from manhattan" has a little bit of a complex.
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7 of 8 people found the following review helpful By bsknees66@aol.com on August 23, 1998
Format: Paperback
I love this book for the wonderful photos of clothing and accessories (like leg make-up). I also have the Everyday Fashions of the Thirties, an equally enjoyable reference book.B&W photos
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3 of 3 people found the following review helpful By Flo B. Foxworthy on December 26, 2009
Format: Paperback Verified Purchase
This book (and the others in the series) are absolutely fantastic.
As a costumer, i've found these books to be extremely helpful in recreating costumes of the period. I highly recommend this book to anyone with an interest in vintage clothing styles.
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3 of 3 people found the following review helpful By N. Dinger on February 1, 2009
Format: Paperback Verified Purchase
This is a comprehensive view of how women looked in the Forties. This was the age of the Movie Star and a look of glamour with sleek fitted lines for that very feminine look. Excellent graphics with the actual picures taken from the Sears catalog.
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