- Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Nalebuff and Ayres are at their best in exploring "Idea Arbitrage," a tool for applying one solution to a host of other problems and yielding day care at IKEA, corporate vanity stamps, and library coffee houses. Some promising concepts, such as the technique of leveraging mistakes to create new solutions, are not as clear as others. Overall, the authors make an entertaining case for the idea that innovators are made and not born. --Barbara Mackoff
This book was required for a class, but it was the best required reading I've ever had. I would read it if it were not required if I had known how good it was. Read morePublished on October 29, 2013 by Amazon Customer
Below are five key lessons from the book, in the form of excerpts:
1- "Some people have the notion that coming up with concrete solutions for real-world problems is... Read more
This is our required reading for my Master's class. Way better than a standard textbook. Easy/quick read, easy to apply in the real world.Published on February 19, 2013 by Joel
I enjoy reading self-help books and this didnt really do it for me. Topics went around in circles with few examples to explain concepts. Read morePublished on January 28, 2013 by Vito Errico
Barry Nalebuff and Ian Ayres provide practical advice on identifying and applying innovations in business models, pricing, products and services. Read morePublished on April 8, 2012 by Tom K.
Thought provoking sections with practical ideas to consider.
The following quote from the preface sums it up:
Discovery consists of seeing what everyone else has... Read more
This book is worth buying if the subject interests you, but manage your expectations, The paperback version of this book is probably fairly priced. Read morePublished on December 27, 2008 by Epictetus
Why Not? called out to me from the bookshelf. This was odd because I'd not enjoyed reading in years. In the end I picked it up. This was three years ago. Why Not? Read morePublished on August 31, 2008 by Rishi Rawat