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Everyday Magic: The Power of Memes
 
 
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Everyday Magic: The Power of Memes [Paperback]

Ken Renshaw (Author)
4.0 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

July 2004
Change your memes: Change your life. Memes are learned attitudes or behaviors, decisions and beliefs. They determine the Everyday Magic in our life, the way things flow. Life can be easy with everything magically turning out the way we wish. Life can be difficult, a struggle. It all depends on the memes you hold. This book shows you how to systematically examine and understand your memes and life pattern to change your Everyday Magic.

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Editorial Reviews

From the Publisher

This book is a direct approach to finding out why your life is the way it is. Unlike other books on personal transformation you may have read, Ken Renshaw’s book builds the idea of meme-driven behavior from basics. "Everyday Magic: the Power of Memes," guides you in finding the core attitudes and beliefs that shape your life. Ken Renshaw explains how we acquire memes and gives case history examples. He provides exercises and questions to guide you through your personal process of understanding the memes that make you who you are.

The book explains how to identify simple memes and expands the search to cultural memes. It then gives ten case history examples of how people perpetuate life patterns and roles. The book shows how our attitudes toward others are taught to us by parents and how we constrain our lives to be like our parents. The author points out that even the most loving and exemplary parents carry some memes that are out of date and need to be revised or discarded.

In eight eight additional case histories, the author then shows how some people live a metaphor of their parents’ or other influential peoples’ lives. For example, one woman, whose father was an irresponsible Army private, lived an irresponsible life as a hair dresser. Her life was not a literal copy of her father’s–she was not in the Army–but her life was one of irresponsibility, like her father’s.

The author describes the Sisyphus life pattern where people play the games of life to lose. He shows how this can be a subtle family pattern communicated from generation to generation. You can take the "Sisyphus Test" to see if you have any of these tendencies.

The last section of the book, entitled "Changing Your Life," shows you how to deal with all the memes and life patterns you have identified in the first part of the book. The author shows how you can compare your life with your parents’ lives through the Rosetta Stone Technique and decide how much of their life pattern you wish to live.

The author has added a lot of humor and made the book easy reading. Anyone who even lightly reads this book will undoubtedly identify memes they want to change. Those who do the exercises will find that their lives will change in a substantial way. Everyone will profit from understanding how memes shape our lives. We all have attitudes, beliefs and behaviors we want to change. This book shows us how to make this change.

From the Inside Flap

Change Your Memes: Change Your Life

Memes (pronounced like themes) are learned attitudes or behaviors, decisions and beliefs. They are the rules we use in dealing with situations. We acquire them from our parents, siblings, schools, TV and religious training. They determine the Everyday Magic in our life.

Everyday Magic is finding parking spaces when you need them, things routinely turning out better than expected, having the right people in your life, desired opportunities presenting themselves. This is Magic that you don’t have to think about. It is your life pattern.

Everyday Magic can have other forms: never finding convenient parking places, having to spend enormous energy to see people, having things work out marginally only after enormous effort, being disappointed by the actions of people in your life, and never getting any "breaks." This is Magic most people don’t think they create. It is an invisible life pattern.

This book shows you how to systematically examining and understand your memes, and examine your life pattern to change your Everyday Magic


Product Details

  • Paperback: 194 pages
  • Publisher: Constellation Press (July 2004)
  • Language: English
  • ISBN-10: 0961662034
  • ISBN-13: 978-0961662035
  • Product Dimensions: 8.3 x 5.4 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,612,253 in Books (See Top 100 in Books)

More About the Author

I made a lifelong study of recognizing the beliefs and patterns in peoples' lives. This led me to write a book, "The Secret of Your Life Script" about how beliefs make the same things happen to us over-and-over.

Then, I tackled a really big belief. I have always had certain secret psychic abilities (which were most useful in business) that I could never talk about in the presence of other scientists or engineers. Generally, they had strong beliefs against the validity of any phenomena that did not fit their scientific paradigms. So, I set out to create a scientific explanation of ESP phenomena. The product of all this thinking is the book, "Science, Remote Viewing and ESP: Beyond Einstein's Horizon."

I decided that we are entangled in a psychic web of life that guides our everyday existence. I show this in a novel "Love Story: The Web of Life." This is an adventure story of a rule-bound attorney who falls in love with a metaphysical school teacher and how they come together through understanding the web of life.

 

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Average Customer Review
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5 of 5 people found the following review helpful:
4.0 out of 5 stars Another way of understanding, November 15, 2004
This review is from: Everyday Magic: The Power of Memes (Paperback)
Everyday Magic: The Power of Memes is traveling down a well worn road. Ken Renshaw resurrects the ideas of Mesmer, suggestibility; Freud, that sometimes fears are disguised wishes; Alfred Adler and family influences; the archetypes of Carl Jung; even Eric Berne's concept of "scripts" all are stuffed into a vast system of "memes." These memes are vaguely defined as just about any idea that prompts you to behave in one way or another. There is no discussion of drives or reinforcement, and very little on habits or another psychological concept, "magical thinking."

However, this is not all bad. In fact, it may be good. What Renshaw has done is simplify how to understand why you do dumb stuff and how to stop doing dumb stuff. His thinking is similar to Harold Greenwald's direct decision psychotherapy approach first presented in the 1960's suggesting that people should decide what payoffs they want and do whatever it is that accomplishes that. Gestalt, rational-emotive, even NLP fans will be attracted to his approach.

He says two things very well. First, that if you believe something to be true, you will live in such a way that it becomes true. Second, that you can change this pattern. For this reviewer, he spends too much time on the former and too little on the latter.

I found one concept to be especially useful. Years ago, a rival of Alka Seltzer showed an ad on television where two tablets were plopped into a glass of water and began to fizz, releasing all that medicine. Almost immediately, a hand reached in and pulled them out, showing that there was nothing special in what was happening with the tablets and bubbles. The message was; there was no magic in those dissolving tablets-you can safely switch to another product. Renshaw's message is equally clear; that there is no magic in your current memes. They are just the "spell" you're currently operating from and that you can change it when you want.

To include all he does under the definition of a meme is not a true meaning of the concept nor faithful for how complex we humans are. At the same time, if you're looking for a simple way to understand why you do what you do, this is a good place to start. He gives you tools to take a clear look at who you are and what you want to be and left me with the clear impression that although we are buffeted by the memes of others, we are responsible for what we become and have the opportunity to take control over it.

Although overly simplified for my taste, Renshaw does a good job of making sense of life and offering practical ways of improving it. His enthusiasm for the topic is clear. I think sitting down for a cup of coffee with him for an hour or so would be enlightening. Second best is to read his book, which I recommend doing.
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4.0 out of 5 stars Bringing the Big Picture into View, July 29, 2010
This review is from: Everyday Magic: The Power of Memes (Paperback)
This book is a very informative, yet easy read about the realities of life and how patterns are repeated sometimes even unknowingly until honestly addressed and changed. That is where the power of this book lies in giving insight, tools, all with a touch of humor to make positive changes of direction in our lives. Highly recommend.
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1 of 3 people found the following review helpful:
4.0 out of 5 stars Light reading on a deep subject, June 27, 2005
This review is from: Everyday Magic: The Power of Memes (Paperback)
The author takes the concept of "memes" into everyday life for the reader. This book is also very personal on the author's life history. As an introduction to our individually selected attitudes, beliefs, and behaviors, it is very easy reading and the examples help our self understanding.
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Inside This Book (learn more)
First Sentence:
Magic! Harry Potter, Hogwart's School? Sorcerers, Merlin? Incantations in Latin that produce blue flashes of light? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
insurmountable demands, pattern memes, simple memes, many memes, role memes, cultural memes, family life patterns, everything for the children
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Rosetta Stone, Book of Magic, Los Angeles, New York, God Bless America, Southern California, World Trade Center, World War, Boy Scout, Leviathan Studios, Pan Go-boogie, Poor Loveless Thing, Tab Nantucket, United States
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Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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