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Everyone Is in Sales: From the Ball Field to the Boardroom Paperback – January 18, 2012

4 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

Ryan T. Sauers is President/Owner of Sauers Consulting Strategies. Ryan spent nearly 20 years leading visual communications companies before launching his consulting firm which works with organizations across the United States. Sauers is currently working on a Doctoral degree in Organizational Leadership and has a Master’s degree in Organizational Leadership. He is a Certified Myers Briggs Type Indicator (MBTI) Practitioner and a CME (Certified Marketing Executive) through Sales Marketing Executives International. He uses this academic knowledge and professional experience to help organization’s grow in new ways. Sauers authors a blog which helps organization’s position themselves in the most effective manner. Ryan is both Director & Founding member of the Certified Marketing & Sales Professionals Association. He writes feature articles in a variety of media outlets on topics such as sales, marketing, communications, and leadership as well as a recurring article in a regional publication. Sauers is a regular speaker and presenter at a number of different industry conferences and events. In addition, Sauers is a university professor. He spends time helping integrate the diverse worlds of new technology such as social media with traditional media such as printing. He is often referred to as a thought leader in both communications realms. More info at: www.ryansauers.com
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Product Details

  • Paperback: 160 pages
  • Publisher: KMB Publishing North America (January 18, 2012)
  • Language: English
  • ISBN-10: 0615567282
  • ISBN-13: 978-0615567280
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,443,040 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
I heard Ryan speak at the NPOA conference in New Orleans, LA in April, 2013. I read his book on the plane ride home in about 3 hours. He's entertaining and enlightening. I keep hearing his words in my head, and that doesn't usually happen with these books. He suggests re-reading it and I just might do that.
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Format: Paperback
If this author wants everyone to understand the power of effective communication this book is as clear as mud. I chose to read this book in anticipation of hearing the author speak at an upcoming conference. I read about his teaching experience and preparation for a doctorate in organizational development so I anticipated that the book would be grounded in solid research. However, I get the impression that this book is an expansion of what might have been an effective trade journal article. There is no research cited and his anecdotal stories are tired and based on stereotypes. The author starts with a section basically written for those that have animosity or ambivalence towards "selling" or the "sales process" and makes the case that all "sales" is is effective communication. Fair enough. The second section called and "Adaptive Communication Model" is filed with unnecessary repetition and the categories the author develops to suggest different communication styles are muddled and ineffective. For example, he breaks people into binary categories like "Speak first, think later" and "Think first, speak later" type of people or "head vs heart" people but his examples go way beyond this type of categorization and it isn't clear whether he is talking about personality, communication style, cultural differences, etc. There are other more effective ways to break down the communication process and understand people's personality and styles that have lots of solid research behind them. For example Myers Briggs (which the author is certified to teach but never mentions).Read more ›
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Format: Paperback
An informative and entertaining book for EVERYONE. This book explains that the concept of communications between folks in all areas of their lives involves the process of "selling". We sell ideas, opinions, even the acceptance of ourselves to others all day long. Mr. Sauers' book clearly lays out via stories and common sense thought processes how to make the most of our everyday human interactions. For those is the "job" of sales, this books provides insights into how to be the most successful you can be. I highly recommend that everyone read this down to earth easily understandable book.
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Format: Paperback
Great read, fun and informative! As a small business owner for the last 20 years, this book not only reminded me of the skills I have used to start and grow my family business, but also taught me new ways of thinking about communication and how to apply these in a down to earth and realistic way. Everyone is in Sales is not only for those who "know" they are in sales, but is a terrific and enlightening read for those of us who do not realize we are selling something, to someone, all day everyday, from our friends to our co-workers to our clients to our families. If you are in the market to improve your communication skills, learn how others communicate, and in the end increase your "sales", this is the book for you!
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