From Scientific American
Consistency: The same reactions in similar circumstances may not seem a lot to ask of a leader - but many bosses let their moods, their "toughness," or their need to be liked get in the way when it comes to offering appropriate praise or reprimands. For Shula and Blanchard, the rule is simple: "You can't let poor performance go unnoticed - even from a superstar. The same goes for good performance - performance is all-important; that's what you need to respond to on a consistent basis."
Honesty-based: Effective leaders, Shula and Blanchard maintain, are always straightforward in their dealings with other people. Shula sets out to win fair and square and makes sure his team does the same: It's no coincidence that during Shula's seasons with Miami the Dolphins have been the least penalized team in the NFL. Though penalties in the corporate sector are less immediate than those in a stadium, studies show that the decline of ethics and integrity in a business inevitably lead to the decline of that business. Business leaders who tell it straight, who are open and honest even about bad news, develop the trust essential for strong long-term relationships - inside and outside of the company.
Featuring vignettes drawn from Shula's training sessions and actual Dolphin games, and from the corporate offices where Blanchard has encountered the best - and the worst - of management coaches, Everyone's a Coach sends leaders well on their way to creating a championship team. --This text refers to an out of print or unavailable edition of this title.