Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish [Paperback]

Elizabeth Adler (Author)

Book Description

Publication Date: January 1993

A comprehensive guide to desktop publishing features practical advice on the printed piece, writing strong copy, basic design, desktop publishing, preparation for printing, printing, and distribution. Original.

Editorial Reviews

From the Back Cover

This comprehensive reference book pulls together all the information essential to developing and producing printed materials that will get your message across. Packed with ideas, practical advice, concrete examples, and hundreds of photographs and illustrations, it discusses planning, designing, writing, desktop publishing, printing, and distributing. "The perfect companion to almost any computer publishing or design tome." - PC Magazine

Product Details

• Paperback: 400 pages
• Publisher: Peachpit Pr (January 1993)
• Language: English
• ISBN-10: 156609027X
• ISBN-13: 978-1566090278
• Product Dimensions: 10.8 x 8.3 x 1 inches
• Shipping Weight: 2.5 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,232,876 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars A nearly perfect book, January 21, 2000

By 

C. Surasky (Berkeley, CA) - See all my reviews

This review is from: Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish (Paperback)

I love this book. I work in the nonprofit communications field, and this is the most intelligently written book I've ever seen on creating effective materials. I've recommended it to many people. There's a lot of junk out there, but Adler beautifully combines research and real world examples to cover everything from design to copywriting. My hope is that in the future edition, she incorporates marketing theory and strategies like branding and positioning. In fact, it would be great if she had more worksheets that could walk readers through the process of creating a brand, for example, or even developing a mini marketing plan to integrate all of an organization's communications.

1 of 2 people found the following review helpful:

4.0 out of 5 stars everyone's guide, July 4, 2003

By 

geraldine bryant (Mexborough, Yorkshire UK) - See all my reviews

This review is from: Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish (Paperback)

Having no evidence to go on besides the title I was unsure if this book would meet my purpose. I teach DTP and marketing to voluntary and community organisations.
I was pleased with the amount of information in the book and the well organised layout.
I would, however have appreciated some colour, particularly in the chapter called 'color that works'.
I thought the checklists were a great idea and will certainly encourage my students to start producing their own.
With the popularity of computerised Desk Top Publishing, perhaps the next version of the book should have a bigger section on this.