Customer Reviews

Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish

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I love this book. I work in the nonprofit communications field, and this is the most intelligently written book I've ever seen on creating effective materials. I've recommended it to many people. There's a lot of junk out there, but Adler beautifully combines research and real world examples to cover everything from design to copywriting. My hope is that in the future edition, she incorporates marketing theory and strategies like branding and positioning. In fact, it would be great if she had more worksheets that could walk readers through the process of creating a brand, for example, or even developing a mini marketing plan to integrate all of an organization's communications.

Having no evidence to go on besides the title I was unsure if this book would meet my purpose. I teach DTP and marketing to voluntary and community organisations.
I was pleased with the amount of information in the book and the well organised layout.
I would, however have appreciated some colour, particularly in the chapter called 'color that works'.
I thought the checklists were a great idea and will certainly encourage my students to start producing their own.
With the popularity of computerised Desk Top Publishing, perhaps the next version of the book should have a bigger section on this.