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Everyone's in Sales: How to Unleash the Power of Sales Culture to Boost Your Revenues, Profits and Growth Kindle Edition

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Length: 144 pages Word Wise: Enabled

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Editorial Reviews

About the Author

Todd Cohen
Todd Cohen works with sales leaders who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

Cohen, a principal of SalesLeader LLC and an accomplished and sought after public speaker has been named Sales Executive in Residence at the Innovation and Entrepreneurship Institute (IEI) of the Fox School of Business, Temple University. Mr. Cohen was selected for this role, part of the Distinguished Leaders in Residence Program, based on his proven track record of success in sales as a practitioner and consultant.

With SalesLeader LLC, Todd inspires, advises, and builds high-performance sales teams that produce outstanding results. He also provides strategic oversight for sales teams and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.

Product Details

  • File Size: 589 KB
  • Print Length: 144 pages
  • Publisher: Sales Culture Press LLC (September 7, 2011)
  • Publication Date: September 7, 2011
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005LY6U0Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #293,703 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Todd Cohen

Todd Cohen works with sales leaders who want to create a sales culture so that more sales happen. Since 1984, Todd has coached and led sales teams to deliver more than $500 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

Cohen, a principal of SalesLeader LLC and an accomplished and sought after public speaker has been named Sales Executive in Residence at the Innovation and Entrepreneurship Institute (IEI) of the Fox School of Business, Temple University. Mr. Cohen was selected for this role, part of the Distinguished Leaders in Residence Program, based on his proven track record of success in sales as a practitioner and consultant.

With SalesLeader LLC, Todd inspires, advises, and builds high-performance sales teams that produce outstanding results. He also provides strategic oversight for sales teams and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.

Customer Reviews

Most Helpful Customer Reviews

Format: Kindle Edition
If you are interested in applying certain sales characteristics into the organisational culture, so that every employee can contribute to the profitability and growth of the business, this is a great read. The author suggests a set of behaviours and processes that everybody can follow to connect with prospects, customers and others to improve customer satisfaction, increase the revenue of the organisation, and succeed. Of course, the give & take or selling & buying principles are mandatory here …
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Format: Kindle Edition
We've all heard the complaints about the sales team--they earn too much money, do they know who is providing customer support, why can they do whatever they want to do.

In this book, Todd shows how it truly is a team effort and how the back office becomes part of the front line of sales. If you've got a divide between sales and non sales folks--this book is a great way to start blurring the lines. IT's a fast read with worksheet that help get teams working together.
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2 of 4 people found the following review helpful By Jeffrey N. Bruno on May 3, 2012
Format: Paperback
I run the financial operations of small business. What really rang true to me above all else from Todd Cohen's book was his insistence that all people must continually sell themselves and the top echelon or "C" group must truly be the Chief Sales Officers. If the desire, passion, or vision of the higher ups is not effectively sold to the entire organization then the overall operational or sales goals will not be met. I find myself continually pumping up the sales staff and aiding the management with creative ideas about how to get more financial reward from their actions and how to stay motivated day in and day out. I think Todd's book is an excellent quick read for all organizations to remind everyone that selling is important within your organization as much as it is with clients of your organization.

Jeff Bruno, CFO, Ligne Roset: NYC, Miami and Philly
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Format: Paperback
Everyone's In Sales is a motivational read not just for Sales Professionals, but for all business associates! Todd Cohen uses real life examples of how everyone can take an active role in increasing their company's revenue. From the receptionist to the legal department, small enterprises to large corporations, Everyone's In Sales clearly explains why you do not need a `sales' title to contribute to the sales process and customer satisfaction. Todd Cohen's explanation of "Sales Culture" makes perfect sense and is a must for all companies and employees who want to increase revenue while keeping their customers for life! Highly recommended.
Frank Santi, Senior Sales Leader
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2 of 4 people found the following review helpful By Eric S. David on May 9, 2012
Format: Paperback
In business, nothing happens until the cash register rings. So how do we make the cash register ring more often? By having everybody buy in to a SALES CULTURE that everyone in the organization has a contribution to make when it comes to selling our product and/or service. From the CEO to the receptionist that answers the phone and greets guests...we all have a hand in selling our wares. Todd Cohen captures this succinctly and expertly in 144 pages of the easiest and most common-sense read you will ever find. I highly recommend it. It has worked for me!
Eric David, President
TEAM David Associates
Licensee for Crestcom International
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0 of 1 people found the following review helpful By Peter McEllhenney on January 10, 2014
Format: Kindle Edition Verified Purchase
I found this book enjoyable and useful – even as a non-sales professional! One of Cohen’s insights is that everyone at a company who interacts with a client helps her say “yes” to a sale.

This is important to the sales team, but it is important to the rest of us too, who both need to think about how we can help keep our companies healthy in today’s economy and about how we can demonstrate to our companies we are helping to grow revenue.
I also liked the way this book was written. Business books are often stuffed with jargon or impressively named theories, which at best appear designed to impress you with the author’s intelligence and at worse seemed to be trying to hide the fact he has nothing to say.

Cohen writes clearly and specifically, makes it easy to apply his principals, demonstrates the value of these principles, and best of all for me, keeps reminding the reader that the most essential business skills are the simplest. Cohen says strong personal skills, strong relationship skills, and excellent business acumen define great sales professionals. I think he’d agree those skills define any great business professional, too.
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0 of 1 people found the following review helpful By Charles Sacco on May 14, 2012
Format: Paperback
Having worked in a wide variety of management roles over the years in companies big and small, I found that Todd's book to be particularly useful in identifying specific ways that companies can successfully create and embed a strong sales-oriented culture. In fact, we have used this line of thinking in my company to great success, even bringing technical developers in line with the need to be "client accountable".

To me, the concept of "sales culture" is what makes this book stand-out, and it's a concept that far too many companies fail to realize. Along the way, Todd makes great points that sales isn't a lone-wolf profession...it requires the entire company, and it means the sales person plays an ever important role as "connector" throughout the company. Other important themes are how sales helps to create value, ways to effectively manage competition, and most importantly, the importance developing collaborative relationships both inside and outside the organization. Pick it up and put it to work right away (no overly complex organizational changes needed with Todd's advice)...you won't be disappointed.
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