From the Back Cover
How Old Fashioned Virtues Made McDonald's a Branding Icon
“Written in the same good faith with which Facella lived his tenure at McDonald's, this book relates lessons that are time-tested and applicable in any business, of any size, in any era.”
-Jeff Kindler, Chairman and CEO, Pfizer
“Paul Facella has completely captured the timeless and practical essence of the ‘McDonald’s Way’ that allowed so many ordinary people to succeed beyond their wildest dreams. Reading this book will surely become a must-read for anyone aspiring to win.”
—Claire Babrowski, executive vice president, chief operating officer of Toys “R” Us
“The sentiments expressed and the experiences so eloquently demonstrated in Paul’s book clearly define how this company keeps employees engaged and keeps ‘ketchup flowing’ in the blood.”
—Janann Williams, vice president of people, MccLane company, Inc.
“The book shows how McDonald’s successful business model was founded on seven simple ‘human principles,’ and is useful for any business person as a guide for how their business can succeed.”
—Jean-Marie Horovitz, former managing director, Citigroup
“How essential relationships, integrity, and culture are at McDonald’s is clear. This book, through lessons learned, translates its applicability to all business environments.”
—Daniel T. Henry, chief financial officer, American Express
About the Author
Paul Facella was Regional Vice President of the New York Region, a position he held for 11 years. As a pupil of the legendary leaders Ray Kroc and Fred Turner, Paul took their teachings to heart. Working as a team with his staff, operators and vendors, he applied these lessons to the New York Region, growing it to $600 million in revenues--a four-fold increase in profit and a 90% increase in store count, and one of the strongest performing regions in the country. Paul now operates a successful consulting firm in New York. Visit Paul at insidemanagement.com.
Adina Genn is an award-winning journalist who has written for The New York Times and Long Island Business News.