How Old Fashioned Virtues Made McDonald's a Branding Icon
“Written in the same good faith with which Facella lived his tenure at McDonald's, this book relates lessons that are time-tested and applicable in any business, of any size, in any era.”
-Jeff Kindler, Chairman and CEO, Pfizer
“Paul Facella has completely captured the timeless and practical essence of the ‘McDonald’s Way’ that allowed so many ordinary people to succeed beyond their wildest dreams. Reading this book will surely become a must-read for anyone aspiring to win.”
—Claire Babrowski, executive vice president, chief operating officer of Toys “R” Us
“The sentiments expressed and the experiences so eloquently demonstrated in Paul’s book clearly define how this company keeps employees engaged and keeps ‘ketchup flowing’ in the blood.”
—Janann Williams, vice president of people, MccLane company, Inc.
“The book shows how McDonald’s successful business model was founded on seven simple ‘human principles,’ and is useful for any business person as a guide for how their business can succeed.”
—Jean-Marie Horovitz, former managing director, Citigroup
“How essential relationships, integrity, and culture are at McDonald’s is clear. This book, through lessons learned, translates its applicability to all business environments.”
—Daniel T. Henry, chief financial officer, American Express
Paul Facella was Regional Vice President of the New York Region, a position he held for 11 years. As a pupil of the legendary leaders Ray Kroc and Fred Turner, Paul took their teachings to heart. Working as a team with his staff, operators and vendors, he applied these lessons to the New York Region, growing it to $600 million in revenues--a four-fold increase in profit and a 90% increase in store count, and one of the strongest performing regions in the country. Paul now operates a successful consulting firm in New York. Visit Paul at insidemanagement.com.
Adina Genn is an award-winning journalist who has written for The New York Times and Long Island Business News.
This is an excellent business/self help book. I think we can all learn from the business practices of this highly successful resturant chain.Published on April 2, 2013 by Tyler Allred
I checked this book out of the library, not for business advice, but for insight on effective leadership which the book definitely delivers. Read morePublished on March 13, 2011 by Dianne W
Paul Facella has written an interesting, enjoyable book about one of the great American business success stories, even if it is a little syrupy at times. Read morePublished on March 28, 2009 by Conor Cunneen
I have to disagree with the other positive reviews, unfortunately.
This book is too superficial. Read more
McDonald's has produced more millionaires from within its ranks than any company in history, and has long-term loyalty of its franchisees, vendors and customers. Read morePublished on January 15, 2009 by Midwest Book Review
With Adina Genn, Paul Facella examines seven leadership principles "that drive break out success": honesty and integrity ("all in a handshake"), relationships, standards ("never... Read morePublished on December 8, 2008 by Robert Morris
I've been doing a lot of research on McDonalds over that past 6 months by studying everything I could find, what they have done, how they did it, what makes them so successful and... Read morePublished on December 3, 2008 by Grateful Sales
Every day, McDonalds serves food to nearly 50 million people in 30,000 restaurants worldwide. It owns about half of the globally branded, fast food restaurants outside the U.S. Read morePublished on November 27, 2008 by Rolf Dobelli