Advocating a "zentrepreneurial" approach to practical sales and marketing, this succinct guide provides a framework for achieving business success without sacrificing personal fulfillment. An organic alternative, this program encourages professionals to abandon the manipulative "us versus them" mentality frequently associated with sales and marketing strategies, and instead begin to redefine traditional business roles by opening up the buying and decision-making processes, and establishing a genuine rapport with customers and clients. Six symbols an arrow, a circle, an evergreen, a hand mirror, a road map, and a triangle are set forth as the keys to developing these zentrepreneurial sales and marketing programs. Through a series of interactive exercises and tests, readers have the opportunity to gain an understanding of the concepts represented by these icons as well as to develop and actually employ their unique sales and marketing solutions.
John Lehman is the founder and original publisher of Rosebud, a national magazine of short stories, poetry and illustration for people who enjoy good writing. He is the poetry editor of the Wisconsin People & Ideas as well as managing partner of Zelda Wilde Publishing and--with editors Andrea Musher and Marilyn Taylor--for three years published the free, street-quarterly Cup of Poems and a Side of Prose. He also originated the Prairie Fire Poetry Quartet which includes Shoshauna Shy, Robin Chapman, Richard Roe and John Lehman. His latest venture is an interactive website called www.CoolPlums.com. John was a finalist for the Wisconsin Poet Laureate position in 2004 and again in 2008. Dramatic readings of his plays, A Brief History of My Tattoo, The Jane Test and The Writer's Cave have been presented in Milwaukee and Madison.
John Lehman's collections of poetry include Acting Lessons, Shrine of the Tooth Fairy, Dogs Dream of Running and Shorts: 101 Brief Poems of Wonder and Surprise. His latest nonfiction books are America's Greatest Unknown Poet: Lorine Niedecker Reminiscences, Photographs, Letters and Her Most Memorable Poems and Everything is Changing: How to Gain Loyal Customers and Clients Quickly. He publishes short stories under the name Jack Lehman.
John Lehman grew up in Chicago but for the last twenty years he has lived with his wife, Talia Schorr, their four dogs and six cats in Rockdale, the smallest incorporated village in Wisconsin.
