Customer Reviews

Everything Is Changing: New Ways to Gain Loyal Clients and Customers Quickly

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In our culture, "salesman" sometimes conjures up "self-serving" and "sizzle without the steak." John Lehman and David Bruns set forth the true sales professional as one who helps, guides and empowers, thus benefiting everyone involved in the transaction, especially the customer. Bravo! In an era of rising cynicism and diminishing customer loyalty, training sales pros to help their company achieve long-term, sustainable profitability through repeat business is essential. The timing of this book could not be better.

--James Dillon, National Sales & Dealer Development Consultant, Thunderbird Products/Formula Boats

As a guy who spent many years working for a small company that grew to become a giant corporation, my success was a byproduct of getting my employees engaged in the process of work & being able to foster a sales environment throughout my operation.

I never realized I was adopting the zenprenuerial philosophy of selling; I always thought it was just good old fashioned common sense. As far as I'm concerned, establishing rapport with the client & maintaining close communication made the job much easier. It helped that we offered great service and had hard working, ethusiastic employees taking care of customers. We couldn't lose.

This book labels all the successful steps very nicely; although the catchy phrases are more fluff than substance. This isn't rocket science, but it is nice information to have handy, in case of an outbreak of bad customer service rearing its head ugly anywhere.