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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities Paperback – November 18, 2010

4 out of 5 stars 2 customer reviews

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Editorial Reviews

About the Author

John K Waters has been covering the high-tech beat from Silicon Valley and the San Francisco Bay Area for nearly 20 years. He has written extensively about social media for a number of print and online publications, and he currently serves as Editor-at-Large for Application Development Trends. He is the author of several books, including The Everything Computer Book, Blobitecture, John Chambers and the Cisco Way, and Diablo: The Official Strategy Guide.

John Lester is an expert in online communities and market development using social networks and virtual worlds. He worked at Linden Lab, the creators of the virtual world Second Life, where he led the development of the education market and evangelized the use of virtual worlds for learning, simulation, and entertainment. John currently works to help organizations create and cultivate successful online communities using innovative technologies.
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Product Details

  • Series: Everything®
  • Paperback: 304 pages
  • Publisher: Adams Media (November 18, 2010)
  • Language: English
  • ISBN-10: 1440506310
  • ISBN-13: 978-1440506314
  • Product Dimensions: 8 x 0.7 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,862,858 in Books (See Top 100 in Books)

More About the Author

Journalist and author John K. Waters has been covering the information technology beat from Silicon Valley and the San Francisco Bay Area for a range of print and online media for more than 20 years. As Editor-at-Large for Application Development Trends he writes the WatersWorks blog and contributes news and feature stories about enterprise software development, management, and security. He also writes software reviews for Law Technology News and contributes regularly to Campus Technology and T.H.E. Journal. His work has appeared in Redmond, Virtualization Review, Microsoft Certified Professional, The UK Register, CIO, Tech Target, and many others.


John has also written more than a dozen books, including a new entry in the Adams Media "Everything" series: The Everything Guide to Social Media, which was published in November 2010. Early in his career, he wrote numerous computer game guides, including the original strategy guide for the blockbuster "Diablo." And he co-scripted the documentary film, Silicon Valley: A 100 Year Renaissance.

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Top Customer Reviews

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This book is an excellent introduction to Social Media for newbies. As someone who teaches Social Media Classes, both online and in San Francisco, I approached this book looking for help for my students on Social Media Marketing.

It has one only one chapter on that topic, so my first reaction was not positive. But I gave the book a 'second chance,' so to speak, and my jaded instructor eyes wandered thru its pages. It captivated me with little nuggets of new insights on the 'history' of various social media (e.g., Facebook, Friendster, and LinkedIn) as well as tips and tricks for each one.

Its focus is more for the general, novice user. But, as such, it is a great complement to other books on Social Media Marketing per se.

The book also has a strong focus on the "International" aspects of Social Media, explaining - for example - how and why Friendster remains popular abroad even as its popularity has faded in the USA.

If you are a marketer (especially an older one), new to Social Media, this book alone is not sufficient. But when purchased with other Social Media MARKETING books, it is an effective soup-to-nuts complement.

I am always looking for comments, feedback and connections - so Google 'Jason McDonald SEO' to connect with me and share your ideas about the emerging Social Media world of marketing.
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Format: Paperback
Waters combines a reporter's accuracy with his own light touch to deliver a snapshot-in-time of the ever expanding social media universe.

Informative and often witty, this book is a bit of history and byte of how-to for business owners, parents, computer / cell phone users, and consumers.

Know anyone like that?
Thought so.

Now go get the book.
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