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Everything is Marketing: The Ultimate Strategy for Dental Practice Growth Hardcover – January 1, 2009


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Product Details

  • Hardcover
  • Publisher: Futuredoctics; 5th edition (2009)
  • ISBN-10: 0615276814
  • ISBN-13: 978-0615276816
  • Product Dimensions: 9.1 x 6.1 x 1.2 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #123,509 in Books (See Top 100 in Books)

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Customer Reviews

4.9 out of 5 stars
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Great read and easy to comprehend.
Schnakers
I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals.
Naveen Samuel
I am glad I bought that book, read it from cover to cover in one day.
M. Laczna

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Ron Cooper on August 15, 2009
Format: Hardcover
A down to earth book that adresses the real world of dentistry. It discusses how to treat patients and how to increase production mainly using your existing facility and staff. Too many books/lectures would increase overhead in order to increase production and also increase stress for most dentists. This is useful information, and stimuaates the creative thinking process within.
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5 of 6 people found the following review helpful By Naveen Samuel on July 24, 2009
Format: Hardcover
If you do not own a copy of the book and CD, get them now. I got both the book and the CD so that I can read the book at night and listen to the CD while I'm driving to work. I have read a lot of marketing books, but nothing compares to reading a marketing book written by someone who truly understands the dental profession. Fred has more than 20 years of experience helping dentists become more successful.

I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.

Thanks Fred. Can't wait for the book #2.

Naveen Samuel, DDS
Riverside, CA
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3 of 4 people found the following review helpful By E. Watson on July 22, 2009
Format: Hardcover
Fred's book is a must for every dental practice. The advice is right on, a complete common sense approach to building a successful dental practice and retain patients for years. Dental hygienists, assistants and receptionists: READ THIS BOOK! You'll take a second look at what your roles are in your practice and how you can enhance a larger marketing awareness. Thank you, Fred. You've opened doors to many future success stories in dental practices all over the country.
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2 of 3 people found the following review helpful By Michael Ventriello on July 4, 2009
Format: Hardcover
This book is a conversational distillation of the experience, insight and knowledge of Fred Joyal, the marketing maven who grew 1-800-DENTIST from an innovative business concept to a household name.

In "Everything is Marketing: The Ultimate Strategy for Dental Practice Growth", Fred Joyal strips away the veil of mystery surrounding dental practice marketing by emphasizing common sense tactics that do not require a huge advertizing budget.

In fact, Fred deftly points out the difference between advertising and general marketing and also exposes the most common disconnects between dental practice advertising and consumer perception and the actual patient experience.

In other words, it's less about the size of your advertising budget and more about knowing consumer behavior, managing patient expectations and providing great customer service in order to schedule those first appointments, keep those patients coming back and getting them to be your biggest advocates for referrals.

Here are some key areas that Mr. Joyal covers:

* Why the business of dentistry is unique - even when compared to other health care professions.

* Why dentists should position themselves as "lifestyle enhancers" and how to achieve that.

* Understanding human nature/consumer behavior and how ignoring it can lead to failure.

* Building customer loyalty and understanding why customers leave

* Converting emergencies into long term patients.

* Transforming your office into marketing environment. With special attention given to the handling of phone calls.

* Common sense ways to implement and evaluate your advertising programs.

If you are a dentist, this book comes at a perfect time. For less than the cost of week's worth of lattes, you can be transforming your practice by bringing it to a whole new level of employee performance, patient satisfaction and profitability.
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Format: Hardcover Verified Purchase
I was able to hear Fred speak at a conference for the company I worked for this past December. I was impressed at that time, and promptly went home and bought his book.

However, I didn't read the book until just the past few days. I've recently been looking into opening my own office, and decided to crack this book open and see what it was all about.

Very good read. The book covers some simple things that I plan to implement when I open my practice that I believe will make a HUGE difference. It's not just a book about "advertising" your office through media sources (though that it is covered), in fact, the first half or so of the book covers how to simply make the dental experience more pleasant and enjoyable for your patients, and how to get them to see the value in your dentistry. This was huge for me, as its something that really isn't covered in school.

We as dentists know we offer a great service to our patients and their general health, although most times they don't realize it. It's up to us to be able to communicate with our patients the importance of what we do, and to do so in a comforting manner that allows the patient to have confidence and faith in the care we provide. This book covers that.

I graduated a year ago and wish his book was taught as a course in school.
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By mark on December 9, 2013
Format: Hardcover Verified Purchase
I thought this was a good book. There is nothing ground breaking, but I think any dental professional should read this book. There are a few great ideas.
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3 of 5 people found the following review helpful By Schnakers on February 19, 2011
Format: Hardcover Verified Purchase
I bought this book for a job interview as marketing director of a dental office. Joyal really knows his stuff. I must say that all of his points not only relate to dentistry but make a great crossover into the veterinarian field as well. (I do both) He states that everything beyond an extraction is optional and the crossover relates as everything beyond euthanasia is optional. Sounds stupid and heartless to those on the inside of both practices but to the lay person it is the truth. Great read and easy to comprehend. I highly recommend it!
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