A down to earth book that adresses the real world of dentistry. It discusses how to treat patients and how to increase production mainly using your existing facility and staff. Too many books/lectures would increase overhead in order to increase production and also increase stress for most dentists. This is useful information, and stimuaates the creative thinking process within.
If you do not own a copy of the book and CD, get them now. I got both the book and the CD so that I can read the book at night and listen to the CD while I'm driving to work. I have read a lot of marketing books, but nothing compares to reading a marketing book written by someone who truly understands the dental profession. Fred has more than 20 years of experience helping dentists become more successful.
I really appreciate how Fred creates a strategy to help dentists realize where they are now with their office and how they can achieve their goals. I have already implemented a few of his marketing tips, and plan on adding more in a timely manner.
As a dental marketing consultant, this book is probably the best resource out there in regards to the overall marketing of a dental practice. I have the audiobook as well as the hard copy version. Chapter 7's market segmentation diagram, labeled "Dental IQ Chart" is worth the price of the book itself. It goes into detail about patients' dental need and dental IQ and how to market to these segments.
I could go on and on, but I'll finish with this- I tell all my clients to read this book. Read it again, and again.
Fred's book is a must for every dental practice. The advice is right on, a complete common sense approach to building a successful dental practice and retain patients for years. Dental hygienists, assistants and receptionists: READ THIS BOOK! You'll take a second look at what your roles are in your practice and how you can enhance a larger marketing awareness. Thank you, Fred. You've opened doors to many future success stories in dental practices all over the country.
This book is a conversational distillation of the experience, insight and knowledge of Fred Joyal, the marketing maven who grew 1-800-DENTIST from an innovative business concept to a household name.
In "Everything is Marketing: The Ultimate Strategy for Dental Practice Growth", Fred Joyal strips away the veil of mystery surrounding dental practice marketing by emphasizing common sense tactics that do not require a huge advertizing budget.
In fact, Fred deftly points out the difference between advertising and general marketing and also exposes the most common disconnects between dental practice advertising and consumer perception and the actual patient experience.
In other words, it's less about the size of your advertising budget and more about knowing consumer behavior, managing patient expectations and providing great customer service in order to schedule those first appointments, keep those patients coming back and getting them to be your biggest advocates for referrals.
Here are some key areas that Mr. Joyal covers:
* Why the business of dentistry is unique - even when compared to other health care professions.
* Why dentists should position themselves as "lifestyle enhancers" and how to achieve that.
* Understanding human nature/consumer behavior and how ignoring it can lead to failure.
* Building customer loyalty and understanding why customers leave
* Converting emergencies into long term patients.
* Transforming your office into marketing environment. With special attention given to the handling of phone calls.
* Common sense ways to implement and evaluate your advertising programs.
If you are a dentist, this book comes at a perfect time. For less than the cost of week's worth of lattes, you can be transforming your practice by bringing it to a whole new level of employee performance, patient satisfaction and profitability.
I bought this book for a job interview as marketing director of a dental office. Joyal really knows his stuff. I must say that all of his points not only relate to dentistry but make a great crossover into the veterinarian field as well. (I do both) He states that everything beyond an extraction is optional and the crossover relates as everything beyond euthanasia is optional. Sounds stupid and heartless to those on the inside of both practices but to the lay person it is the truth. Great read and easy to comprehend. I highly recommend it!
This is an excellent book. The reviewers that thought that the book overly advertised 1800dentist are wrong. Much of what the author has learned has come from the patients referred through his business: 1800dentist. If a dentist will do whats in the book it all but insures practice success. A++