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This book is about the glut of stuff in our lives and how we're sold it, as well as why it's not making us any happier. McKevitt - a marketing expert and (on the evidence of this, anyway) contrarian - writes with wit and wisdom, mixing personal anecdotes from his family and workplace with in-depth research. It all ticks along quite nicely, with McKevitt pulling back the curtain and showing us why everything from music to football (English) to education, journalism and job-hunting has been mortally wounded by the perpetual-motion machine of what he terms the 'Everything Now' culture - until, by the end, you come away a more enlightened (and hopefully slightly less credulous) consumer. Though focused almost exclusively on British culture, the points he makes are just as salient in the US, or any other advanced consumer culture, for that matter. Recommended.
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