Everything You Should Know about Public Relations: Direct Answers to Over 500 Questions [Paperback]

Anthony Davis (Author)

Book Description

Publication Date: November 28, 2003 | ISBN-10: 0749439254 | ISBN-13: 978-0749439255

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

Editorial Reviews

Review

"The competence of the author shines through...very, very clearly written, lots of interesting analysis." Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting

About the Author

Anthony Davis has been a special education teacher with the Philadelphia School District for more than 20 years. Jeffrey Jackson is the director of the Harriet Tubman Home, a youth agency and day treatment center. They both live in Philadelphia.

Product Details

• Paperback: 280 pages
• Publisher: Kogan Page (November 28, 2003)
• Language: English
• ISBN-10: 0749439254
• ISBN-13: 978-0749439255
• Product Dimensions: 9.1 x 6 x 1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #4,421,201 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.