In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you better engage your customers and prospects.
You’ll learn how to do everything from initiating digital “conversations” with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world’s most innovative brands that have integrated lessons from Google into their own marketing strategy. You’ll see how:
And now you, too, can Google your business to build meaningful connections with more customers than ever!
Aaron Goldman is Chief Marketing Officer at Kenshoo, where he puts lessons learned from Google to good use through global technology solutions for managing online advertising. Goldman lives in Chicago.
If you are a marketer at any level, online or offline, this book is a must-read.
For instance, the stories often dealt with large corporations and "branding" or other esoteric ideas that don't really apply to a small business.
Aaron has written a book that is not only PACKED with great content, but is extremely well written.
Aaron Goldman's "Everything I know about marketing I learned from Google" is more than just a book about understanding marketing through google - it's about marketing in the Age of... Read morePublished on August 29, 2012 by Average Joe CEO
I'm a small business owner always looking for on-line marketing tips and strategies. Always trying to throw my net farther and wider, which is why this book frustrated the hell out... Read morePublished on July 24, 2011 by Jerry
Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. Read morePublished on June 30, 2011 by Rolf Dobelli
I can imagine some or many people enjoy reading this book very much. As the author claims, he has pun-derful writing style. Read morePublished on January 22, 2011 by H. Zhang
Aaron is an effortless writer, taking us through numerous scenarios in which real-world lessons and learnings can be applied TODAY in every facet of business. Read morePublished on October 17, 2010 by Roya Darling
Aaron Goldman's book on marketing using the same tactics that Google uses is simply good. This should be a part of every marketers reading list right now. Read morePublished on October 5, 2010 by Mark C. Upshaw
Yes this is an important book for all marketers ( Which according to Porter is 1/2 of every business). Each reader will take away their important bits. Read morePublished on September 21, 2010 by Reg Nordman
If you think this book is about Google, guess again. This book talks marketing, and does it well. Through the prism of Google's success, Goldman takes you on a journey of countless... Read morePublished on September 20, 2010 by dgouldo