After five years of on-site investigation, including Starbucks locations across the country and around the world, author and history professor Simon (Boardwalk Dreams: Atlantic City and the Fate of Urban America) has produced a less-than-earth-shaking examination of the coffee chain's influence on America (and its American influence abroad). Simon's hodgepodge of observations are heavy on the obvious ("Lots of people, I learned from my many hours of observation, used Starbucks as a second place, as a work space and meeting room"), and light on revealing details or investigation ("After making its five-cent donation to the world's water-deprived" per bottle of their Ethos water, "the company still gets an extra twenty to fifty cents... of profit"). Those who frequent Starbucks will enjoy Simon's range of topics, from business matters to the music played to the (very American) concept of "self-gifting." Though Simon's knowledge of the brand is obvious, his insight is sparse and his in-person observations lack color (though Starbucks deserves some of the blame for that).
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Synaposis of what theory is being explained is at from what the expectations of the reader....Disappointment of a read
insightful, inspiring and well written book. I will read it twice later. also a lively case study for business school.Published on December 5, 2012 by JINSHAN
I have no complaints at all about my order through this seller. I ordered a used item that came and was next to new, and I received it within a few days of ordering it.Published on November 29, 2010 by angthu