Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren't.
Internally, social media tools can foster conversations among employees, enhance strategy execution, and turn silo thinkers into bridge thinkers. Product development can take dramatic leaps through the use of proactive and vocal consumers, cross-functional collaboration, innovation brokers, and partnerships. Information that used to take a year to gather can now be sourced and fed into strategy almost instantaneously. Everywhere gives you the information you need to:
Social media engagement improves companies, empowers employees, and wins customers. It creates highly efficient enterprises, able to reallocate inventory, capital, and talent on a real-time rather than quarterly basis. The social media age is upon us. Implement your digital strategy now, and your company will thrive in this new reality.
"Larry Weber clearly grasps the impact of ubiquitous social technology on companies—the unprecedented opportunities as well as the challenges. Companies that understand this new reality, and are building a comprehensive digital strategy to benefit from it, are already differentiating themselves from their peers. Take advantage of his foresight to make sure that your company is capitalizing on this new source of competitive advantage."
—Dr. JAMES CASH, Emeritus James E. Robison Professor of Business Administration, Harvard Business School
"Everywhere is a leader's guide to creating—and getting—value from social media. Larry Weber understands the media and message of connectedness."
—ELLIOT SCHRAGE, Vice President of Global Communications,Marketing and Public Policy, Facebook
"Ongoing dialogue with customers, employees, and other stakeholders will soon be the way every successful company does business. We'll come in to work and turn on the lights, turn on the heat, and turn on the voice of our customers. In Everywhere, Larry Weber has written another visionary book, making a compelling case for the type of collaborative company that will have true competitive advantage in the future."
—DIANE HESSAN, President and CEO, Communispace
"Once again, Larry Weber takes the highly complex and dynamic digital world and gives a useful and practical guide for making it become an important part of your business . . . as it should be. As we all encounter the many impacts that digital media, social networking, and digital communities are having on our businesses, make sure you access his keen thinking."
—MARK NUNNELLY, Managing Director, Bain Capital
"Weber really gets that social media is a lot more than a set of tools that people use to chat with their friends and family. Those conversations are valuable sources of market intelligence, inputs into product and service development, and sources of employee recruitment—and, ultimately, lead to competitive advantage. At TripAdvisor, we live and breathe this stuff, as social media has been the foundation of the company. Everywhere is a must-read for business."
—STEPHEN KAUFER, founder, President, and CEO, TripAdvisor
This is the most advanced look at the effects of, and uses for social media in the marketing mix.
'Everywhere' is essential reading not just for the business-minded but for anyone looking to gain foresight into the future of communications.
Larry's book provides great examples of companies successfully utilizing social media - what works and what doesn't.
Everywhere is the latest (and I think third book on digital marketing) by Larry Weber. It is aimed at senior executives in large organisations who may not be that digital savvy; so... Read morePublished on November 3, 2011 by Mr. G. Carroll
I particularly liked the chapter Human Capital: Expect Real-Time Resumes and Create a Twenty-First Century Workplace. I think Mr. Read morePublished on August 2, 2011 by Ginger
In his latest book, "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era," W2 Group Chairman Larry Weber addresses the challenges faced by companies trying... Read morePublished on July 29, 2011 by Kirk Hazlett, APR, Fellow PRSA
Larry Weber does an excellent job covering the reach and engagement of social media in organizations. Read morePublished on July 28, 2011 by Frank Lindquist
Many organizations have started to implement digital strategies, but are stalling when it comes to how they can integrate those strategies into their business. Read morePublished on May 13, 2011 by Stephen
`Everywhere' weaves tales of corporate success via groundbreaking social media campaigns through Mr. Read morePublished on May 11, 2011 by Jason F
As the world swirls with new social media tools, fads and theories-- Larry clearly encapsulates why it is important to pay attention to what customers are saying in the digital... Read morePublished on May 11, 2011 by Cheri