Top positive review
One person found this helpful
Very informative read
on February 3, 2013
Regardless of whether you are an expert or a beginner in the area of using Social Media towards facilitating dialogue (internal or external), there is much to be gained from this book. It clearly conveys the important message that Social Media is not about technology but about behavior (openness, transparency, information sharing etc). If these behaviors are not encouraged then no matter how well the tools are implemented, outcomes will fail to materialize.
The author also suggests possible new roles and organization structures to effectively implement the Social Media strategy. Given the emerging nature of this field it is best to use these as a guiding light or first draft, realizing that the future of Social Media is still evolving at a rapid pace, impacting any preconceived idea or approach towards it.