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"Better read this book before your neighbor goes and pulls a fast one on you. If this appeal to fear isn't enough, then maybe greed will do the trick: any website will make lots of money by following the guidelines in this book, even if you don't go all the way to become truly evil."
Jakob Nielsen, author of Designing Web Usability and Mobile Usability
"Illuminating, amusing, and a genuine page-turner....this book will give you insight into ways you have been tricked and, even better, give you the tools to persuade others either for evil or, if you really must, for good."
Bruce "Tog" Tognazzini, Principal, Nielsen Norman Group, mad scientist, and former Apple employee #66
How to make customers feel good about doing what you want
Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:
Pride use social proof to position your product in line with your visitors' values
Sloth build a path of least resistance that leads users where you want them to go
Gluttony escalate customers' commitment and use loss aversion to keep them there
Anger understand the power of metaphysical arguments and anonymity
Envy create a culture of status around your product and feed aspirational desires
Lust turn desire into commitment by using emotion to defeat rational behavior
Greed keep customers engaged by reinforcing the behaviors you desire
Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
"The seven sins are all around us, easy to spot. But the designs that apply the underlying behavioral forces that underpin the sins are harder to discern. That's why we need this book."
From the foreword by Don Norman, author of Design of Everyday Things
I don't think there has EVER been a book on software/web design that is as practical and actionable as Chris Nodder's Evil by Design! Read morePublished 1 month ago by Kiki Schirr
This is such an excellent book. I got it because I wanted to understand UX better for my own work as a process analyst, but what it gave me is a wealth of information about how to... Read morePublished 2 months ago by Skweral
This book combines a novel approach, top-notch writing, a ton of examples, lots of pysch studies, and a healthy dollop of humor to help UX designers understand their users... Read morePublished 2 months ago by C. P. Anderson
Amazing intuitive book on how to design software for real users. I am still going through the book and it is one of the best ones I've found. Read morePublished 5 months ago by Amazon Customer
Excellent interface for human nature, psychology, and marketing with an emphasis on user experience.Published 6 months ago by Chris A
It is rare that a book is not only informative, but also inspiring creative thinking. This book has definitely provided a lot of insight and sparked new ideas in approaching design... Read morePublished 6 months ago by Yana S.
My new favorite design book! Sure other design books help me lay things out logically, flow nicely, and look pretty. But this one ... wow! Read morePublished 8 months ago by tig
I liked this book as it presents old and not so old ideas in an interesting way. This books is for those readers who have some background in product design.Published 9 months ago by Ram Ji Tripathi
Great book. Lots of tools and tricks. The "be evil" conceit comes and goes, but the info is good and thought provoking. Read morePublished 9 months ago by Bike Tinker