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Evil Plans: Having Fun on the Road to World Domination Hardcover – February 17, 2011


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Evil Plans: Having Fun on the Road to World Domination + Ignore Everybody: and 39 Other Keys to Creativity + Steal Like an Artist: 10 Things Nobody Told You About Being Creative
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Product Details

  • Hardcover: 192 pages
  • Publisher: Portfolio Hardcover; First Edition edition (February 17, 2011)
  • Language: English
  • ISBN-10: 1591843847
  • ISBN-13: 978-1591843849
  • Product Dimensions: 5.7 x 0.8 x 8.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #100,964 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Hugh MacLeod is a cartoonist and professional blogger known for his ideas about how Web 2.0 affects marketing. After a decade of working as an advertising copywriter, MacLeod started blogging at gapingvoid.com in 2001, publishing cartoons that he drew on the back of business cards in his spare time. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.

Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

76 of 84 people found the following review helpful By Scott Barstow on February 21, 2011
Format: Hardcover Verified Purchase
Why do you do what you do? It's the question you will be forced to answer while you are reading this book. Just like 'Ignore Everybody', Hugh's first book, I found this book to be the kind of reading that wakes you up and makes you ask ( and hopefully answer ) the tough questions.

If I were to summarize Evil Plans in 100 words or less, it would be something like this:

Q: Why do you do what you do?
A: To make money so that I can do the things I really want to do

Q: Why not just do the thing you really want to do?
A: Umm... err.. gasp... cough I can't afford to / I'm not good enough / I don't know how / My friends will think I am an idiot

Q: What would it take to make it so you could do that which you love, and that which you are uniquely able to do?
A: (silence)

That's where your Evil Plan begins.

Buy this book. Then keep reading it once a week on the journey to doing what you love.
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81 of 97 people found the following review helpful By Robert S. Costic on March 30, 2011
Format: Hardcover
The book is kind of like fast food. It was apparently easy to make, it's easy to read, and while it may feel good at the time its quality is dubious. We have a 170-page book filled with two page chapters and a lot of pages consisting entirely of two-by-three inch cartoons with bumper sticker phrases such as "Love doesn't have a purpose; love is a purpose."

While the book doesn't have a lot of content, we do get some interesting insights about the author. He lives in a rural area in west Texas. He's working on ten projects at any given time. He works constantly, often taking conference calls from 7am until late into the night. He doesn't find time to watch television or take vacations. He apparently doesn't have a family, and in an aside he admits that he doesn't really have time for a relationship. And yet he boasts about his life as if it is not only the best way to live, but that it will be the only way we will be able to live in the future.

I don't doubt that this author has found some success with his projects. But judging with my eyes the quality of his drawings and book, along with how he describes his life, he doesn't really convince me that he is much of a role model or that his advice has much merit.
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36 of 42 people found the following review helpful By DCG on February 24, 2011
Format: Kindle Edition Verified Purchase
Pretty much the same info as all the other books out here trying to motivate people to follow their passion. The book features a few bits of valuable advice, but mostly is about things that are common sense. Also, Hugh focuses pretty heavily on quoting other people's advice, rather than providing his own. I wanted to like the book, but honestly did not get much useful information out of it.
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12 of 13 people found the following review helpful By S. Lukasavitz on March 15, 2011
Format: Hardcover Verified Purchase
As a long-time reader of Hugh MacLeod's blog Gaping Void, I should have known what to expect going into this book, as it's more or less a compilation of his blog entries and cartoons. I was disappointed, though, because I was expecting more original content that I had not already read. Also, the reader should understand that MacLeod's "Evil Plan" philosophy is essentially a theory based on his own experience being miserable in his corporate job and deciding to go out on his own, making money off his blog and selling his artwork through it. While there's nothing wrong with that, the overall tone seems to imply that his way of life is the only way one can possibly be happy and is the only way anyone should live. Frankly, I found that arrogant, as many people like to work in corporate cultures and thrive in them. To each his own, I suppose, but I found this book disappointing, arrogant, and extremely one-sided.
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44 of 57 people found the following review helpful By Seth Godin on February 17, 2011
Format: Hardcover
Hugh's books are miracles of humor, insight and provocation.

You don't read them because you have to, you read them because you want to. Page, page, page you keep turning the pages, excited, aghast, inspired and ready to make a difference.

That's a lot for your $15.
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5 of 5 people found the following review helpful By Daniel Limbach on May 10, 2011
Format: Hardcover Verified Purchase
I am a big fan of Hugh's blog, his first book "Ignore Everybody" and his overall career journey. There are plenty of reviews here that criticize this book. Too short. Too many cartoons and not enough text. Too simplistic. Fine. It's not supposed to be universally loved. Hugh even states in the book that if you are doing something from your heart and soul, you will definitely have people who hate it, and fortunately, people who love it. Having haters is actually validation that you may be onto something.

The book was exactly as long as it needed to be. I don't need 450 pages of reiteration to get the concepts. Additionally, if a picture is worth a thousand words, this was indeed an extremely content-rich book.

This book speaks to some people and it doesn't resonate with others. That's fine. I can honestly say it is one of the most inspirational books I have read in a very long time, and I read about 50-60 books a year. I feel like the book was written just for me. How does Hugh get into my head like that?

Whether you want to start your own Evil Empire or you want to be more creative, proactive, and fulfilled in your current job, this book may be exactly what you need to break through to a life you never thought possible.
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7 of 8 people found the following review helpful By Marlon A. Ribunal on February 17, 2011
Format: Hardcover
Maybe you're tired of being stuck in the rut. Maybe there is no way you can bail out of the rat race. Maybe you're sick and tired of that 9-5 job. Maybe your cubicle is now becoming so small that you feel like you're trapped in hell.

This book is for you.

I love this book but not for the reasons I stated above. This book shows you how to unify work and love. You should be doing the work that you love - the work that matters.

If you're a cubicle dweller like me but still contented with the 9-5, awesome job that you have, this book is for you, too!

There are lots of advice on career and entrepreneurship that you're going to love!

Highly recommended! 5 Stars!
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