Fundamental changes are occurring in the buyer/seller relationship, and these changes are customer driven. This second monograph in the PIA Account Development Series helps evaluate these changes and provoke ideas for unique customer benefits your own organization might provide.
From the Inside Flap
Although the focus has been largely on the dramatic technological changes taking place in the graphic arts industry, it would be prudent to note that other less tangible changes have been taking place as well. Fundamental changes are occurring in the buyer/seller relationship, and these changes are largely customer driven.
As print is more readily seen as a commodity, as a product available from many suppliers, traditional job roles are being revisited with the knowledge that everyone in an organization has the power to win and lose accounts. This is especially true with the roles of sales and customer service representatives. Evolution in Print Sales helps you to reevaluate these relationships and provide ideas for unique customer benefits your own organizaiton might provide.
See all Editorial Reviews
