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The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series) Hardcover – February 5, 2007

ISBN-13: 978-0805851496 ISBN-10: 0805851496 Edition: 1st

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Product Details

  • Series: Marketing and Consumer Psychology Series
  • Hardcover: 360 pages
  • Publisher: Psychology Press; 1 edition (February 5, 2007)
  • Language: English
  • ISBN-10: 0805851496
  • ISBN-13: 978-0805851496
  • Product Dimensions: 1 x 6.2 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,784,919 in Books (See Top 100 in Books)

Editorial Reviews

Review

'Saad's book The Evolutionary Bases of Consumption is aimed at academic researchers studying aspects of consumer psychology, students and practitioners in advertising or marketing, or nonconsumer psychologists who enjoy interdisciplinary research.  The book suggests that there is broad applicability of Darwinian principles to the study of consumer behavior... It is the first book of its kind.' - Jill M. Sundie, PsycCRITIQUES

"The key features of this book are (1) it introduces an evolutionary psychological perspective on consumerism and marketing (2) it provides an overview of some robust themes that account for systematic patterning of consumer preferences, and (3) it offers a synthetic approach to the study and understanding of consumer behavior.  The book will be the first of its kind and will inspire new directions in consumer research." - Margo Wilson, Department of Psychology, McMaster University

"Gad Saad has shown me that evolutionary psychology and consumer behavior is a very interesting subject and one I think many people will find interesting-even exciting.  The author has an excellent knowledge of the literature on evolutionary psychology and its interpretations.  He does a fine job of applying it to the area of consumer behavior.  I think it could have an important impact on the advertising industry." - Charles Crawford, Emeritus Professor of Psychology, Simon Fraser University

 

About the Author

Dr. Gad Saadis an associate professor of marketing at the John Molson School of Business (Concordia University). He has held visiting associate professorships at Cornell University, Dartmouth College, and the University of California-Irvine. He was inducted into the Who's Who of Canadian Business in 2002, was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities, and received the Faculty's Distinguished Teaching Award in June 2000. His key research and teaching interests lie in the application of evolutionary theory across a wide range of behavioral disciplines. His published papers have appeared in such journals asManagerial and Decision Economics; theJournal of Bioeconomics;Organizational Behavior and Human Decision Processes;Behavior Research Methods, Instruments and Computers;Journal of Business Research;Canadian Journal of Administrative Sciences;Psychology & Marketing;Journal of Consumer Marketing;Applied Economics Letters;Scientometrics(forthcoming); andMedical Hypotheses(forthcoming). He has also published in numerous conference proceedings such as Advances in Consumer Research; Society for Consumer Psychology; and the Administrative Sciences Association of Canada. He has presented his work in Canada, USA, France, Israel, Hong Kong, New Zealand, Australia, England, and Germany at both prestigious conferences and in numerous leading universities. He currently sits on the editorial boards ofPsychology & Marketing, theJournal of Business Research(buyer behavior track), and theJournal of Social Psychology. He holds a Ph.D. (Major: Marketing; Minors in Cognitive Studies and Statistics) and an M.S. from Cornell University, and an M.B.A. (Specialization: Marketing; Mini-Thesis: Operations Research), and a B.Sc. (Mathematics and Computer Science), both from McGill University (Montreal, Quebec, Canada).

Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

10 of 11 people found the following review helpful By BB on March 28, 2008
Format: Hardcover
In this work Gad Saad provides an excellent review of evolutionary psychology and its relevance to the field of consumer behavior. A particularly novel idea is encompassing mate choice within acts of consumption. Although not an easy read, once you begin to see how much Saad's ideas provide a paradigm shift in the field of consumer (and human) behavior, you will definitely want to reread this book in order to relish all its nuances. If new to the field of consumer behavior, you shall learn much about the evolutionary bases for your everyday decisions, from buying a car to accepting a date and choosing a perfume. I gained much knowledge from this book and consider it a must read for anybody interested in a scientifically rigorous review of human behavior in the field of consumption. You will not be disappointed!
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5 of 6 people found the following review helpful By David A. Capino on June 12, 2009
Format: Paperback Verified Purchase
I found this book after I had taken some MBA courses on Consumer Behavior, and was delighted to find that it was both interesting, well written, and practical. His treatment of the material is even in tone and he shows a technique that makes previously intractable problems somewhat approachable. His breakdown of the Evolutionary Modules into 4 specific modules allows you to take a Framework based approach to problem solving. His topic choices are quite interesting and his introduction to Evolutionary Psychology, given in the beginning, is enough for you to grasp the core concepts. It's also a good refresher if you are familiar with EP. I've used this approach to tackle business problems (which appear to have a Darwin etiology) and it has allowed me attack Organizational Behavior problems in a more scientific way. The modules he describes allow you to at least attempt to form some testable hypothesis. I would highly recommend this book to anyone who has not been exposed to Evolutionary informed psychology as well as anyone interested in adding new tools to their tool kit concerning marketing and sales. If you are neither of the above, I would recommend reading it because you may find it just plain interesting.
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5 of 6 people found the following review helpful By Sigal Tifferet on September 27, 2008
Format: Hardcover
In his book "The Evolutionary Bases of Consumption" Gad Saad has founded a new field in the social sciences: evolutionary consumer behavior. While Saad is an expert in marketing, I was surprised to find out that his understanding of evolutionary psychology is both wide and deep.The book is very well written and each chapter focuses on a different topic, in a way that makes the reading interesting and fluent. The literature reviews are comprehensive, making it a great book to start with when exploring a new question. This book is highly recommended for both scholars and marketing managers.
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More About the Author

Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today, is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers. See his recent TED talk titled The Consuming Instinct on YouTube: http://www.youtube.com/watch?v=P5fOdch-pKU

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