Andy Sernovitz, author, Word of Mouth Marketing: How Smart Companies Get People Talking
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This is a good start into the concept of customer centricity. Hopefully he produces more work that shows how to understand customers through the use of marketing math and different... Read morePublished on July 2, 2012 by deepinthegame
Book was OK but not what I needed - customer centricity has multiple definitions and the book description was midleading.Published on May 29, 2012 by Bb
I hate marketing but i fall in love into this book. The way they wrote is quite clear and nice arrangementPublished on March 3, 2012 by Dech007