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Executive Presence: The Art of Commanding Respect Like a CEO [Hardcover]

Harrison Monarth
4.2 out of 5 stars  See all reviews (13 customer reviews)

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Book Description

October 12, 2009

Get the Key to the Boardroom with Powerful Executive Presence!

“This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!”
Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

“On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade others to follow a goal, and execute it. This leads to success for all. When the stakes are high, you’re well advised to read this book first.”
Scott A. Gaines, vice president, Hertz Corporation

“If you are seriously looking to be perceived in the light you choose, Executive Presence is the book that not only answers the question, but shows you how to apply the answers.”
Kevin Hogan, author of The Psychology of Persuasion

“Harrison Monarth is a first-rate thinker who writes as clearly as he thinks. No matter where you are on the career ladder, Executive Presence will put you a step ahead of your competition.”
T. Scott Gross, author of Positively Outrageous Service

“Most people know that to move up in your career, you need to have self-awareness and the ability to manage the perceptions of those whose opinions count. . . . Executive Presence is your comprehensive guide to help you become more profi cient at self-marketing and the art of ethical persuasion to achieve your personal and professional goals.”
Larina Kase, PsyD, MBA, author of The Confident Leader and coauthor of the New York Times bestseller The Confident Speaker

About the Book

An expert in coaching high-level players in the art of perception management, Harrison Monarth reveals the critical difference between CEOs and those of us who wish to be CEOs. It’s not a matter of intelligence, connections, or luck. It can be summed up in two words: executive presence.

While most of us toil in obscurity and expect great things to follow, those on the path to corporate leadership spend their time perfecting the types of leadership communication skills that generate respect and get others to share their vision. They use these skills to establish how they are perceived by others and to manage their reputation throughout the organization. In other words, these soon-tobe top players have developed the presence of an executive through careful image management—and they make sure they have the goods to back it up.

In Executive Presence, Monarth shows how you can seize control of your own career using the same skills. Inside, he explains how to:

  • Accurately “read” people and predict their behavior
  • Influence the perceptions of others
  • Persuade those of opposing views to your side
  • Create and maintain a personal “brand”
  • Manage and control your online reputation
  • Perform damage control when things go wrong

Monarth’s conclusions aren’t based solely on his keen insight and extensive experience; they’re the result of the latest scientifi c research in interpersonal communication and human behavior.

Talent and skills are important, but they alone won’t take you to the top of your organization. People reach highly infl uential positions because they deeply understand the power of perception and know how to leverage it in their favor. The good news is, anyone with the will to succeed can do it. Executive Presence provides all the techniques you need to take your career to the highest level of any organization.


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Executive Presence:  The Art of Commanding Respect Like a CEO + Speak Like a CEO: Secrets for Commanding Attention and Getting Results
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Editorial Reviews

About the Author

Harrison Monarth is the founder and president of GuruMaker, a global communications consulting firm that helps Fortune 500 executives, international politicians, and other high-level professionals shape events using the skills of persuasion, image management, and media leveraging. He is the coauthor of the New York Times bestseller The Confident Speaker.

Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (October 12, 2009)
  • Language: English
  • ISBN-10: 0071632875
  • ISBN-13: 978-0071632874
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #30,343 in Books (See Top 100 in Books)

More About the Author

Harrison Monarth is the Founder and President of GuruMaker - School of Professional Speaking, a high-impact communications consulting firm that counts Fortune 500 executives, professionals and political candidates as clients. Through GuruMaker, he has assembled a select team of coaches, trainers and behavior change experts, who work together to help clients overcome their most challenging communication issues and influence important events through the skill of public discourse. Dubbed The Speakinator by one of his enthusiastic clients, Harrison has been a sought-after authority in the field of confidential executive presentation coaching for more than a decade. He has helped executives and corporate leaders from top companies throughout Europe and the United States prepare and deliver crucial business presentations. He advises companies on their communication and media strategies and helps executives craft compelling messages to the public. He is a specialist in persuasive communication and reducing conflict and crisis through effective messaging, and is frequently called upon when the stakes are high and audiences need persuading.

Harrison has personally coached senior corporate leaders from top companies such as Merrill Lynch, Hertz, Intel, Cisco Systems as well as the American Heart Association and the Abraham Lincoln Presidential Library and Museum. He also provides coaching and message development services to various Members of Congress.

His first book, "The Confident Speaker" (McGraw-Hill 2007), became a New York Times bestseller shortly after release in 2007. Harrison's new book, "Executive Presence: The Art of Commanding Respect Like a CEO" (McGraw-Hill 2009) is available now.

Harrison regularly travels between LA, his home in Denver, Colorado and Washington D.C. and makes frequent trips to Europe for his overseas clients and to visit family.

Customer Reviews

Most Helpful Customer Reviews
23 of 25 people found the following review helpful
5.0 out of 5 stars Leveraging yourself - just managed June 2, 2010
Format:Hardcover
Absolutely love this book! Not only is Harrison's thinking down to earth and practical but easy to understand and implement immediately. It has been a huge relief to learn that someone of his clout and experience believes and teaches you can reach the C-suite by leveraging what you already have, yourself - just managed. Harrison reminds me that we all have `that special thing' if we could just hone our executive presence and plan for the career changing moments. Just over the past four months, I've used his knowledge on several occasions in my career and I continuously find myself in planning meetings and leading initiatives where I am the only person in the room that is not a VP or Executive. Why? Because I have been able to establish report, reputation and an executive presence that allows the executives to give me reign and freedom to show them the goods to back it all up. As Harrison points out, commanding respect like a CEO requires reading others, influencing perceptions, persuading naysayers, creating a personal brand, managing reputation and controlling any possible damage to the previous. It's quite easy to lay out a strategy with his experience and research as a guide. In fact I've used several of the personal points within this book to ignite the company to go about the same transformation.
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27 of 30 people found the following review helpful
3.0 out of 5 stars Reader's Digest version of other business books November 3, 2011
Format:Hardcover|Amazon Verified Purchase
The book starts extremely well written, with the author comparing corporate life to being in a jungle. Why is the lion the king of the jungle when other animals are stronger, better hunters, faster? Because of his regal mane and impressive roar. And the author promises in this book he'll show you how to be king of the boardroom.

Does the book deliver on this promise? Well...sort of. Each chapter feels like a Reader's Digest version of other great business books. I've read all this stuff before in books like "Influence" (Bob Cialdini), "In the Line of Fire" (Jerry Weissman), "The Psychology of Persuasion" (Kevin Hogan) and so on.

Perhaps that's fine. An executive would find value in a single book that summarizes key ideas from other business books.

Monarth goes broad without going deep. Each chapter reads more like a blog article than an intelligent and indepth discussion. The advice is thrown out casually, like it's the easiest thing in the world to learn how to read someone's body language. Monarth does not linger on a point but breezily moves onto other points.

And that's where my disatisfaction lies. Monarth adds no new ideas of his own. Monarth had an opportunity to stitch all these great insights together into something bigger - a useful system for managing your executive presence. Instead, it's all left disconnected and shallow; chapter after chapter of lists of other people's ideas.
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17 of 19 people found the following review helpful
4.0 out of 5 stars Information-dense guide to reputation management August 9, 2010
Format:Hardcover
Why is the lion king of the jungle? The reasons, says business consultant and executive coach Harrison Monarth, are his "impressive mane" and "even more impressive roar." Though other creatures may be smarter or even bigger, the lion has a special blend of true power and "an image and related behavior" that convey that power. In today's business jungle, image matters, too. If you want to rise to the top of your firm, whether you are a lion or a lioness, you must craft and maintain an "executive presence" by combining superior communication skills with the ability to "read" people accurately and influence their perceptions. Explaining these techniques and more, Monarth's ambitious work is dense with information and strives to cover a broad range of topics, some complex enough to warrant their own books. getAbstract recommends Monarth's comprehensive advice to professionals who want to win the lion's share of influence and power at their firms.
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Most Recent Customer Reviews
1.0 out of 5 stars Found to be of little value
I don't write many reviews.

Executive Presence had little substance to offer - and that was hard to get at. Read more
Published 21 months ago by R.U. Global
2.0 out of 5 stars lacks details and interest
I did not learn anything new and did not enjoy reading this book. The subjects are covered very high level (hence nothing new) with no details on how to really use the... Read more
Published on February 12, 2011 by C. S. Jones
4.0 out of 5 stars Great info, a bit challenging to read
I bought this book based on it's cover reviews and while it has a wealth of great information, I find the author's style a bit challenging to read. Read more
Published on February 4, 2011 by Super Shopper
5.0 out of 5 stars Executive Presence
This book is outstanding and has been transformative in relation to my own personal executive presence in the fundraising field. Read more
Published on February 4, 2010 by Todd R. Weiss
5.0 out of 5 stars Knowing how to act at work
Executive Presence is well written. Although different people have different views on the same matter, this book has a blue print on how to communicate with people with positive... Read more
Published on December 20, 2009 by A. Griffin
5.0 out of 5 stars Practical applications that work!
I have used a number of the lessons offered in this book including executive story telling to guide my organization in a service culture sift. Read more
Published on November 26, 2009 by M. Fleig
5.0 out of 5 stars The answer for those looking to take the next step in their careers.
If your're stuck in your current job, wondering what it takes to impress the way your boss impresses, this book has the answer. Read more
Published on November 18, 2009 by C. E. Rahbany
5.0 out of 5 stars Monarth delivers again
Harrison Monarth provides another powerful book for people at any level looking to stand out from the crowd. Read more
Published on November 16, 2009 by Scot D. Hopps
5.0 out of 5 stars A Top Notch Approach to Advancing Interpersonal Skills and Reputation...
Within the highly challenging (current) environment of the financial services industry, we at Winston Capital, LLC have found Mr. Read more
Published on November 14, 2009 by Paul Isherwood
5.0 out of 5 stars Personal Branding and Social Intelligence at Work
Excellent information written in an entertaining and lively style. Creating a personal brand is imperative in today's über-connected society and how you go about it will... Read more
Published on November 12, 2009 by Adam Wright
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