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The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New ... Nurture Customer Loyalty and Drive Growth [Kindle Edition]

Judy Allen

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Book Description

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.

Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.

The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

Editorial Reviews


Praise for The Executive’s Guide to Corporate Events and Business Entertaining

"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia

"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals

"Intelligent planning and thorough execution are the keys to success for any corporate function.  Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward

"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.

From the Inside Flap

So, you’ve been volunteered as the person in your company responsible for organizing the big event to launch a new product, a party to wow potential clients, or the perfect trade show exhibit to develop new business. Now what do you do?

More and more businesses, large and small, are using events as key sales and marketing tools to produce results. And often, the person in charge of making them happen is from within the organization—a manager or executive like you who doesn’t know where to start, let alone how to get the best results from an event.

Well-planned events can enhance your corporate or brand image, build customer loyalty, reward employees, improve teamwork, and drive business growth. But corporate events and business entertaining not designed with care can seriously damage a company’s reputation. Executing any event flawlessly is hard enough, but how do you make sure it accomplishes corporate goals and strategy? And, just as importantly, how do you make sure you don’t screw up?

The Executive’s Guide to Corporate Events and Business Entertaining to the rescue. Whether you or members of your staff are planning a function in-house or using the services of a professional event planner, this book will tell you everything you need to know about choosing and using any type of event to its full potential.

  • Explains how to choose the type of event that will best accomplish your corporate objectives.
  • Shares expert advice on how to plan and execute polished and professional business functions.
  • Introduces the D.R.I.V.E. creative design and organizational process to help you propel business growth and outperform your competition.
  • Covers what you need to consider before planning a function, how to develop a realistic budget, review proposals, and get the biggest return from your investment in any event.
  • Points out how to spot controversial or inappropriate spending, the importance of sign-offs, and other red-flag areas that could damage your company’s reputation or even put it at financial or legal risk.
  • Includes how to establish spending guidelines and policies on employee conduct at company functions.
  • Shows you how to measure and evaluate the success of your business events.

No matter what type of event you’re in charge of planning—a conference, trade show, business meeting, product launch, executive retreat, gala fundraiser, award presentation, client appreciation function, or any other—The Executive’s Guide to Corporate Events and Business Entertaining offers expert tips, techniques, and advice that will help you organize flawless events that meet company objectives and produce outstanding results.

Product Details

  • File Size: 520 KB
  • Print Length: 288 pages
  • Publisher: Wiley; 1 edition (December 9, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,358,417 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

International Best Selling Author / Life Energy Investment Expert

Judy Allen is one of the world's leading authorities on life energy investments that maximize personal and professional returns - heart, soul, body and mind - and a world class designer of innovative energy infusing life / lifestyle experiences that are artfully constructed in tactical layers to be enlightening, educational, evolving, elevating, engaging and entertaining as well as meaningful, memorable and magical.

Allen is also the international bestselling author of ten business investing books for the Business/Corporate, Professional, Association, Non-Profit and Academic/Higher Ed, Library and consumer markets that have sold millions in retail sales and have been translated into eight languages. Harvard recommended Allen's book on business ethics, business entertaining and business etiquette a "must read" for business people and professionals.

Allen is highly skilled in designing, developing and directing one of a kind life experiences - used as corporate business marketing, sales, operation and development teaching and training tools -- that are strategically created to meet and exceed company, supplier, customer and individual objectives (internal and external) to maximize return investments of time, money and energy for all. Allen is known around the world for her creative and critical thinking talents and development of ground-breaking tools, tips and techniques that serve to fast forward businesses and individuals through personal and professional learning curves.

Allen is a master of transforming the energy and emotions of an environment and individuals by connecting their senses using her trademark design elements in original cutting edge (not cookie cutter or tired traditional) ways. Allen's design principles - based on a solid foundation of practical knowledge, wisdom and insight not theory - deliver transformational results.

For over twenty years, using the diverse mediums available through corporate events and business entertaining, Allen worked closely with corporate CEO's, CFO's, presidents and their executive staff creating-producing-orchestrating their corporate training / reward programs in over 30 countries (for up to 2,000 attendees at a time including Michael Eisner/Disney's worldwide theatrical premier gala for Beauty -- billed by the media as a Disney Whirl and Beauty of A Bash - and The Beast and Oscar winning Director Norman Jewison's 25th Anniversary Celebration for Fiddler on the Roof and seven multi million dollar new car launches filled with special effects) that were carefully crafted to increase company profits, maximize performance, grow brand awareness and recognition, create loyalty (inside and outside), advance employee learning, introduce Allen's creative and critical thinking techniques that enabled all to work more effectively and efficiently together in addition to freeing up time for personal and professional pursuits and stimulate growth of both business and individuals. Allen's international business experience includes the "for profit" and "non-profit" sectors and extensive understanding of the Financial, Automotive, Insurance, Pharmaceutical, Manufacturing, Retail, Fashion, Telecommunications, Technology, Electronics, Entertainment, Public Relations, Publishing, Hospitality, Hotel, Restaurant, Event Management, Tourism and Travel industries.

Allen is now bringing her dynamic creative energy, innovative style and perceptive insight to self discovery, self development, self investment and life experience and lifestyle design through her new series of life energy investment books -- Life 101: University of M.E.™ -- and companion journals, workbooks, calendars, flashcards, CD's, DVD's, online workshops and more.


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