From the Inside Flap
In the time it takes you to read this paragraph, thousands will tweet, post, download, or upload on the Internet. Today's super-wired, always-on, live-life-in-public citizens of the world depend on social media, and they flock to businesses with social media presences that meet their needs and engage them in meaningful conversations.
Essential reading for business leaders eager to redefine the rules of the game, The Executive's Guide to Enterprise Social Media Strategy quickly brings your business up to speed on the most effective social media strategies. Based on dozens of in-depth interviews with top executives and thought leaders at major corporations including IBM, Salesforce.com, Accenture, Intuit, SocialText, Newell Rubbermaid, H&R Block, Mayo Clinic, and SAS, this book reveals:
The impact of newer social collaborative technologies on society, culture, and business
Nuts-and-bolts guidance for successful corporate social media strategies
Crucial topics such as the value proposition of social media, metrics, costs, ROI, staffing, and more
How to develop your own internal corporate social media strategy
Why your social media program will only work if it's aligned with your organization's goals and objectives
It's real. Social media is revolutionizing the way we do businessand the revolution has only started. Entertaining, useful, and intentionally provocative, this book is your executive bible for social media strategy planning for internal use within your company. Whether you're trying to convince executives of social media's worth or if you want to determine which social media tactics you can be using now to grow your business, The Executive's Guide to Enterprise Social Media Strategy shows you how to get up and running with social media and stay ahead of your competition.
From the Back Cover
"This book is an 'executive summary' of the e-social revolution, as it applies to business. Thomas and Barlow have distilled the most thrilling and life-changing technological revolution that any of us will witness in our lifetimes into a clear-eyed set of 'nothing-but-the-facts-ma'am' data points for business managers. A great read, well worth the effort."
and Martha Rogers
, PhD, coauthors of Rules to Break and Laws to Follow
"Forget all the social media buzzwords! Dave and Mike cut through the social sphere hype with this practical guide helping you hone in on making social media a vital business success tool. After reading David and Mike's book, you will understand why you need to integrate your efforts in social media with your overall business objectives. Through new (not-your-everyday-Zappos-Dell-Facebook-example) and varied case studies, analytical direction, and measurement insights, Dave and Mike's book provides the fundamental strategies for your brand to truly connect with people via social media."
—Zena Weist, Director, Social Media, H&R Block
"Thomas and Barlow have nailed it. I wish I'd written this book."
—Chris Brogan, coauthor of Trust Agents
"As a social media strategist for a large brand, I understand the challenges companies face integrating social media. This book presents practical solutions in a way that makes sense for large enterprises."
—Bert DuMars, Vice President, E-Business and Interactive Marketing, Newell Rubbermaid, www.newellrubbermaid.com
"Lots of companies try their hands at social media and are unhappy with the results because they don't do their homework. Success in social media comes from smart preparation and making sure your online actions support your key business objectives. This book lays out the groundwork in a way that's easy for companies to understand and implement."
—Justin Levy, author of Facebook Marketing: Designing Your Next Marketing Campaign
"Many enterprises continue to treat social media as a box they'd rather not open. With The Executive's Guide to Enterprise Social Media Strategy, David Thomas and Mike Barlow not only provide organizations with the keys to that particular box, but also clear, actionable strategies for dealing with its contents. The payoff: happier customers, better products and services, and a potentially enormous trove of valuable business intelligence. Highly recommended."
—Tom Webster, Vice President, Strategy, Edison Research